Recently, LinkieBuy officially launched the official WeChat Mini Program Mall for Japan's Mitsukoshi Isetan. This move represents a significant step since LinkieBuy, under Xingyun Group, entered into a strategic partnership with Mitsukoshi Isetan. It signifies LinkieBuy’s efforts in aiding the brand’s digital transformation and accelerating its market expansion in China through integrated online and offline digital operations.Powerhouse Collaboration, Shared SuccessMitsukoshi Isetan, a time-honored retail brand in Japan, has long been favored by global consumers for its distinctive products and superior service. On the other hand, LinkieBuy, a leader in cross-border e-commerce under Xingyun Group, leverages its robust IT capabilities and overseas logistics supply chain services to provide tailor-made one-stop cross-border e-commerce solutions for international merchants.This collaboration between LinkieBuy and Mitsukoshi Isetan not only marks the latter's deeper penetration into the Chinese market but also means that Chinese consumers will gain access to an even wider range of high-quality Japanese goods.A New Shopping Experience via Mini Program MallThe official launch of the Mitsukoshi Isetan Mini Program Mall symbolizes another profound integration of retail sectors between China and Japan. This new shopping platform offers a curated selection of Japanese products, allowing Chinese consumers to easily browse and purchase their favorites, enjoying the convenience and pleasure of one-stop shopping.With professional technical support from LinkieBuy, products within the mall can be quickly listed and updated in real-time, ensuring that consumers always have access to the latest and most comprehensive product information. Additionally, the mall will offer various payment options and flexible delivery choices, enhancing the overall shopping experience for customers.Leading the Future with Digital TransformationIn the wave of digitalization, LinkieBuy and Mitsukoshi Isetan are advancing together on a new journey of digital transformation. Both parties are committed to building an omnichannel sales model that integrates online and offline channels, breaking traditional boundaries to offer consumers an entirely new shopping experience.Through the meticulously crafted Mini Program Mall, LinkieBuy promotes various activities to enhance consumer shopping experiences and drive sales growth. By leveraging the extensive influence of corporate accounts and official accounts, it guides customers into stores, increasing foot traffic and conversion rates. With precise strategies from a professional operations team and cutting-edge SaaS systems, LinkieBuy provides strong support for targeted marketing and brand promotion for Mitsukoshi Isetan. Utilizing data-driven marketing strategies, Mitsukoshi Isetan can reach its target consumer groups more accurately, achieving a dual leap in marketing efficiency and conversion rates.Looking forward, LinkieBuy and Mitsukoshi Isetan aim to lead the new trend of Sino-Japanese shopping, paving the way for a brighter future together!

Amid the wave of global economic integration, China has emerged as one of the world's largest consumer markets, driven by its vast consumer base and robust purchasing power. As the trend of outbound travel among Chinese residents continues to surge, Chinese consumers are increasingly seeking more convenient, personalized, and high-quality shopping experiences. According to a recent survey by Dao Insights, the trend of Chinese consumers using WeChat Mini Programs for dining abroad is on the rise. In fact, 62% of Chinese consumers prefer using WeChat Mini Programs for seamless overseas shopping experiences, which helps overcome language barriers and provides a more convenient shopping experience. This trend not only reflects the demand for convenience and personalized services among Chinese consumers but also opens the door for global enterprises to access the Chinese market.As global economic integration accelerates, international enterprises are demonstrating unprecedented enthusiasm and determination to explore the Chinese market, aiming to achieve business growth and brand advancement in this fertile consumer landscape with limitless potential. In 2022, LinkieBuy entered into a strategic partnership with BigC, a leading local chain supermarket in Thailand. With over 1,700 stores across Thailand, BigC is committed to offering consumers high-quality products, excellent service, and competitive prices.LinkieBuy, a comprehensive service provider under Xingyun Group specializing in cross-border e-commerce, focuses on providing digital services for overseas offline retailers. Leveraging its extensive global logistics network, including more than 170 warehouses totaling 1.3 million square meters of storage space, LinkieBuy offers a full-range integrated solution that includes multi-platform online store setup, cross-border e-commerce logistics and warehousing services, as well as marketing and operational support. This enables overseas merchants to swiftly enter the Chinese market and achieve sales growth.Leveraging LinkieBuy’s deep expertise and technological prowess in cross-border e-commerce, BigC has successfully customized its official mini program. This initiative allows Chinese consumers to purchase authentic Thai products from BigC without leaving their homes while enjoying unprecedented premium services and unbeatable prices. In 2023, BigC further introduced a store pickup service. This not only provides Chinese consumers with more convenient and high-quality shopping experiences but also enhances consumer trust and affinity towards the BigC brand, thereby solidifying its position in the Chinese market.The professional development strategy tailored by LinkieBuy for BigC has been a critical driver of its remarkable success in the Chinese market. Through precise market positioning, efficient operational strategies, and robust technical support, BigC has achieved a qualitative leap in sales, with a fivefold increase. The impressive 60% growth rate underscores the market appeal of its products and services. Moreover, an over 40% repurchase rate via overseas QR code scanning upon return to China testifies to strong brand loyalty and consumer satisfaction. These outstanding figures not only signify BigC's successful expansion in the Chinese market but also lay a solid foundation for its future global development.This collaboration is not only a powerful alliance between two industry leaders but also a prime example of resource integration and complementary advantages in the cross-border e-commerce sector. Leveraging its extensive experience and capabilities in cross-border e-commerce, LinkieBuy has provided BigC with a customized digital solution that bridges geographical boundaries, seamlessly connecting Thai quality products to Chinese consumers. Meanwhile, BigC's participation has enriched LinkieBuy's service ecosystem, enhancing its competitiveness and brand influence in the cross-border e-commerce domain.Currently, the cross-border e-commerce industry is experiencing a golden period of rapid growth, driven by the increasing demand for overseas products among global consumers. In this context, the strategic partnership between LinkieBuy and Thailand's leading chain supermarket, BigC, has precisely captured the pulse of industry development and aligned with global consumption trends. This collaboration exemplifies the development of the cross-border e-commerce industry and serves as a vivid testament to international enterprises' win-win cooperation amidst globalization and digital transformation. It demonstrates how companies can effectively address market challenges and seize development opportunities through cross-sector integration, resource sharing, and complementary advantages, achieving cross-border market expansion and business growth. This cooperative model has brought significant economic benefits and brand enhancement to both companies and has injected new vitality into the sustainable development of the entire cross-border e-commerce industry. By meeting diverse consumer needs and promoting innovation within the industry, such collaborations ultimately achieve a win-win situation for all parties involved.

Recently, LinkieBuy officially launched the official mini program mall for Tops, a supermarket chain in Thailand. This initiative marks another significant step since LinkieBuy, under Xingyun Group, entered into a strategic partnership with Central Pattana. It underscores LinkieBuy's commitment to facilitating digital transformation for its partner brands and accelerating market expansion in China through integrated online and offline digital operations.Central Retail, part of Central Group (Central Pattana), is a leading commercial retail enterprise in Thailand, Vietnam, and Italy. The iconic “Central” brand has a history spanning nearly 80 years in Thailand. Central Retail currently operates 659 shopping malls, 370 supermarkets, 442 convenience stores, and over 380 brand specialty stores. Established in 1996, Tops is a supermarket brand under the group that has consistently stayed ahead of trends and continuously improved to meet consumer needs, offering high-quality experiences and a wide range of premium imported goods.The collaboration between LinkieBuy and Tops aims to expand sales channels for products within Tops supermarkets by leveraging WeChat Mini Programs as a platform. This integration of online and offline sales paths focuses on three key scenarios: pre-trip purchases, in-trip browsing, and post-trip buying. By creating a hotspot for Tops on Chinese social media platforms, this initiative makes it easier for Chinese consumers who love the Tops brand to purchase supermarket products conveniently, quickly, and efficiently. Tourists can lock in their shopping plans at Tops even before visiting Thailand, ensuring a seamless shopping experience and boosting brand sales.The official Tops mini program offers a comprehensive selection of products across various categories, including popular Thai snacks, beverages, instant foods, cosmetics, skincare, hair care, and health-related items. This provides a one-stop shopping experience from pre-trip planning to post-trip repurchasing.LinkieBuy provides customized services for Tops, including the development of a WeChat Mini Program mall, private domain operations, e-commerce agency management, CRM customer management, and offline logistics and supply chain support. This ensures that products from Tops supermarkets can be delivered quickly and conveniently to Chinese consumers. LinkieBuy’s professional operations team meticulously manages every aspect of the process, regularly updating product offerings and promotional activities while providing full lifecycle customer service.Chinese tourists can now receive discounts and place orders via the WeChat Mini Program before traveling, pay online, and pick up their purchases directly at the store upon arrival. This not only offers discount benefits but also saves time and money by avoiding long queues for shopping and tax refunds. For Tops merchants, advance order processing allows for early payment, inventory preparation, packaging, and shipping, enhancing operational efficiency and customer satisfaction.Additionally, LinkieBuy integrates private domain community management and membership operations with public domain influencer marketing and advertising on platforms like Xiaohongshu, effectively increasing brand exposure and influence.Gary Yu, Partner of Xingyun Group and CEO of LinkieBuy, stated, “By recreating real-life customer scenarios and reconstructing them with digital thinking, LinkieBuy’s integrated operation model—pre-trip online coupon reservation and booking, in-trip offline store pickup, and post-trip repurchase direct delivery—perfectly aligns with Central Pattana’s development strategy. The era of one-off travel shopping is over; the future lies in achieving long-termism and lifelong customer value through digital operations.”As a subsidiary of Xingyun Group, one of China’s top 500 enterprises, LinkieBuy is a leading provider of integrated online and offline digital operations services. It offers a full suite of solutions from SaaS mall setup, payment and system API integration, e-commerce management, brand promotion, marketing, CRM, private domain operations, to offline warehousing, logistics, in-store traffic generation, and membership management, helping retailers enhance operational efficiency and increase transaction volumes.In today’s competitive retail landscape, where traditional sales channels are saturated and online traffic advantages are diminishing, channel integration and innovation are crucial for success. LinkieBuy’s true value lies in its ability to provide integrated digital operations services, reconfiguring the relationship between people, goods, and places, thereby significantly expanding sales channels, boosting sales, and enhancing brand influence.

Recently, LinkieBuy, under Xingyun Group, officially announced the establishment of a seamless connection between Xiaohongshu (RED) and WeChat Mini Program Malls. This move is specifically designed for merchants operating within the cross-border WeChat ecosystem, aiming to significantly enhance operational efficiency and boost transaction volumes.According to data from RED's analytics platform, the app boasts over 260 million monthly active users, with 60% engaging in daily searches. A significant 72% of its users are from the post-90s generation, indicating that RED attracts a large number of high-income, aesthetically discerning, and demand-driven consumers primarily from first and second-tier cities. While the WeChat ecosystem's cross-border mini program mall has effectively addressed the question of "where to buy," RED further assists users in deciding "what to buy."When users search for purchase-related keywords on RED, they encounter numerous relevant posts. In this context, LinkieBuy helps merchants target precise user segments, facilitating sales conversion and efficient traffic acquisition. This approach leverages advertising placement, content seeding, and brand amplification on public platforms like RED, setting the stage for sustained private domain user engagement. The integration of RED with the WeChat cross-border mini program mall marks a transition from independent operations to joint management, enabling integrated private domain growth for brands.The connectivity between RED and WeChat Mini Program Malls represents a shortcut for merchants to improve operational efficiency. "This initiative by LinkieBuy has enhanced our capabilities in technology research and development, digital marketing, private domain operations, ad optimization, and user insights," said Wang Zhiqiang (TANK), the head of LinkieBuy. "We have optimized the commercial loop of 'inspiration-purchase-sharing,' significantly improving operational efficiency. Depending on customer needs, we can target specific user groups on RED and guide them to make purchases via the WeChat Mini Program Mall, achieving cross-platform joint marketing across various industries." He added, "Integrating public and private domain traffic is a trend; like rivers flowing into the sea, accumulating private domain assets allows merchants to gain greater benefits."LinkieBuy, a subsidiary of China’s top 500 enterprise Xingyun Group, is a leading provider of integrated online and offline digital operations services. It offers a full suite of solutions, including SaaS mall setup, payment and system API integration, AI empowerment, e-commerce agency management, brand promotion, customer acquisition, CRM management, private domain operations, as well as offline warehousing, logistics, in-store traffic generation, and membership management.Focusing on the digital transformation of global brands and retailers, LinkieBuy provides comprehensive integrated digital operations for entering the Chinese market. The company has strategically expanded into key international markets such as Japan, Thailand, Southeast Asia, and Europe, partnering with over 100 renowned brands like Japanese brand Yohji Yamamoto, Thai brand BigC, Hong Kong brand Jardine Cycle & Carriage, Australian brand Swisse, and Dutch brand TheNose FUSI, among others. LinkieBuy has successfully enabled integrated private domain growth for numerous brands.By establishing this public-private domain link between RED and WeChat Mini Program Malls, LinkieBuy will provide more efficient support for global brands to achieve integrated private domain growth and enter the Chinese market.

Since the outbreak of the pandemic, various industries have been impacted to varying degrees over nearly three years. Among these, the tourism sector has been hit particularly hard, with outbound travel plunging by 70-80%. It is estimated that overseas large, medium, and small physical retailers have incurred losses amounting to hundreds of billions or even trillions of RMB due to travel restrictions alone. In this context, LinkieBuy has provided a “lifeline” for struggling merchants by facilitating their entry into the Chinese market through online channels.However, as early as two years ago, LinkieBuy foresaw the need for merchants to prepare for post-pandemic changes in consumer behavior. The pandemic significantly altered shopping habits, and it is unlikely that consumers will revert to pre-pandemic patterns. To address this, LinkieBuy introduced an O2O (Online-to-Offline) mall model. This approach enables a full-channel layout combining online and offline sales, capturing in-store customers while driving sales growth for merchants and brands.1 Layout of the “Store Pickup” ServiceChina's outbound tourism spending has consistently ranked first globally. In 2019, China's outbound tourism market saw robust growth, reaching 155 million trips with total overseas expenditures of approximately $245 billion. Following China’s relaxation of COVID-19 restrictions, mainland tourists are now engaging in “revenge travel.”According to Oliver Wyman’s predictive models, China’s outbound tourism is expected to return to pre-pandemic levels by the second quarter of 2023. For the global tourism industry, a significant positive signal is that the first wave of travelers stepping out of the country are likely to be young shoppers with substantial purchasing power. This suggests that consumer spending may recover faster than the number of travelers.2 Current Urgency for Overseas RetailersCurrently, for overseas retailers, acquiring customers and orders is the most pressing issue. Due to the pandemic, the “store pickup” model has become increasingly accepted and favored by consumers. This new consumption model lies between home delivery and in-store shopping.“Store pickup” depends on the consumption environment, and what merchants care about most is whether consumers are willing to accept store pickup. Data from various sources shows:Suning Fresh Market: After adopting the store pickup model, Suning Fresh Market achieved a 7-fold increase in sales within a month, with some stores experiencing more than a 10-fold increase. The repurchase rate reached 61%, and nearly 60% of orders were placed via the APP.Luckin Coffee: Currently, over 90% of its stores are self-service pick-up stores.HeYTEA (喜茶): In January of this year, 82.31% of users chose to order online, including both pick-up and delivery services.Uniqlo: During last year’s Double Eleven, Uniqlo’s Tmall flagship store quickly broke the 1 billion RMB sales mark. Sales at O2O stores nationwide grew several times over compared to the previous year, with rapid growth in store pickup.From these data points, it is clear that Chinese consumers are willing to choose store pickup if it offers convenience, efficiency, and cost savings in specific consumption scenarios.This is one of the most critical components of LinkieBuy’s integrated online and offline solutions for overseas merchants.3 How the “Store Pickup” Model Helps Merchants Increase SalesChinese tourists can place orders in advance via their mobile phones before traveling abroad, lock in products, and then pick them up in-store, completing the entire transaction process. For overseas retailers, this store pickup model represents the best path to increasing sales.4 Breaking down the store pickup process:Shopping Path Online Completion: The shopping path is completed online, making it more precise. Offline foot traffic generally has a low conversion rate. Increasing this conversion rate can significantly boost performance. This shifts from impulsive purchases to planned buying decisions.Easier Reach Through Online Traffic: Especially for brands with established reputations, online traffic is easier to reach than offline.Additional Purchases from Store Traffic: In-store traffic can lead to additional purchases of other products.Store pickup breaks the last mile barrier; consumers complete the final step of obtaining their goods, greatly reducing fulfillment costs while introducing more traffic to physical stores.Connecting this link means more precise in-store customers, allowing merchants to prepare product inventories in advance. Shopping behavior occurs before customers arrive in-store, which further drives traffic to physical stores. Subsequent online marketing can generate higher repurchase rates. The potential of store pickup is significant, especially for specific product categories. If the right scenario is found and density reaches a certain level, it can rapidly become a dark horse, surpassing others.For overseas merchants, connecting the store pickup link is the most crucial part of achieving integrated online and offline marketing, precisely directing offline customers to stores and accumulating them into an online customer base. Subsequent online marketing can promote repurchases, forming a closed loop.For overseas merchants, achieving integrated online and offline marketing requires solutions, but more importantly, it necessitates changes in how merchants operate across both platforms. Under the transformation of people, goods, and venues, every link begins to integrate and communicate. LinkieBuy can provide comprehensive integrated marketing solutions for merchants, along with a series of additional services involving store pickup, online operations, cross-border transactions, and more. LinkieBuy creates value for overseas merchants at every stage.

Recently, LinkieBuy, a subsidiary of Xingyun Group, officially announced the completion of its update of brand strategy in order to meet the rapid development of the company's business, enhance its core competitiveness and better serve customers.After this strategic upgrade, LinkieBuy managed to transform itself from a cross-border e-commerce integrated service provider to a digital operation solution service provider integrating online and offline scenarios, providing full-link digital solutions from building an online SaaS mall, payment and system API docking, e-commerce agency operation, brand communication, marketing and customer acquisition, CRM customer management, private domain operation and repurchase, to offline warehousing, logistics supply chain, delivery to stores, and store member management, thus helping brands and retailers comprehensively upgrade their operation efficiency and transaction volume.Digital operation is the only way for any enterprises to improve its operation efficiency. Following the spread of digital technology and applications, more and more enterprises are aware of this. "With this strategic upgrade, LinkieBuy has made major upgrades in technology research and development, intelligent tools, digital marketing, data operation, digital services, and standardized solutions. We have further optimized our business processes and greatly improved our operation efficiency, gaining the ability to provide customized digital solutions for various industries according to the needs of different customers." Tank, Wang Zhiqiang, head of LinkieBuy, said, "We empower digitalization with intelligence, and drive standardization with digitalization."With increased diversity of consumers' demand and the complexity of market competition, online digitalization alone cannot fully meet the needs of business. Integration of online and offline scenarios has become an increasingly important core capability, which is particularly important especially for enterprises with cross-border, warehousing, logistics needs, and offline stores. Many enterprises are unable to form a closed loop of operations due to lack of offline operations and compliance capabilities. "LinkieBuy has established its global warehousing and logistics supply chain relying on Xingyun Group, and it can seamlessly connect with consumers and brands, and LinkieBuy's customized travel shopping solutions can also bring considerable users to retailers' offline stores," said Tank with full confidence.LinkieBuy is a business owned by Xingyun Group, one of the top 500 Chinese enterprises. All members of the core management team come from top Chinese Internet companies such as Alibaba and Tencent, with extensive experience in technology, operation, and marketing, who are supported by a professional operations team of more than 100 people.LinkieBuy focuses on the digital upgrade of global brands and retailers, providing digital operation solutions integrating online and offline scenarios in brands' expansion in the Chinese market. Currently, it is focusing on international markets such as Japan, Thailand, Southeast Asia, and Europe, and has established cooperation with more than 100 well-known brands, such as Japanese clothing brand Yohji Yamamoto, Thailand biggest supermarket BIGC, Australian brand Swisse, and Dutch brand TheNose Fuji.This strategic upgrade marks a new stage of the development of LinkieBuy. LinkieBuy will provide global brands and retailers with more professional digital operation solutions for their digital upgrade and entry into the Chinese market, create greater value through digitalization, and make global trading easier!

Nowadays, more and more overseas merchants give priority to the WeChat mini program mall when they enter China market, however, the layout of WeChat mini program is only the first step, and the subsequent construction of private domains is required. Traffic pools, multi-channel traffic drainage, scenario-based content, social e-commerce marketing methods, etc. are the necessary skills for traffic growth.The first step to join China — Open WeChat mini program mallIt is a trend to open a mini program mall in the WeChat ecosystem. The realization of traffic flow through mini programs, based on the strong marketing attributes of mini programs, stimulates rapid fission and spread, and can bring more customers and store orders.Now, the development market of WeChat mini-program mall has matured, and some professional and reliable service providers have emerged. Overseas merchants can contact LinkieBuy to quickly build mini-program malls in the WeChat ecosystem. LinkieBuy provides one-stop cross-border e-commerce solutions. Online store opening is more efficient, and it can quickly seize the traffic dividends of China's e-commerce market.The foundation for entering China market — build a private domain traffic pool and precipitate core usersAfter overseas retailers and brands have opened mini-program malls, they need to deploy their own private domain traffic pool, do in-depth intensive cultivation of target customers, and find new increments in the stock.For the WeChat ecology, the economic circle has formed: the establishment of the personal account, community, WeChat business account, official account, video account, WeChat Mini Program Mall… Merchants can use these channels to cultivate users and promote sale.Among them, personal account is an important way for businesses to establish emotional links with customers. Through in-depth personal account operations, customers can trust you and enhance user stickiness. Combined with the method of community and mini program, we will do a good job in the retention, fission and transformation of users.In addition, equipping with official accounts and video accounts for building private domains. Through a professional operation team, outputs high-value content, prepares welfare activities from time to time, serves customers with novel marketing methods, and enhances the loyalty between customers and the mall. , to achieve seamless connection and form transformation and fission.At this point, considering overseas merchants are unfamiliar with the operation and marketing methods of the WeChat ecosystem, LinkieBuy also provides a professional operation team to provide merchants with diversified marketing services.The core of entering China market — multi-channel drainage, public domain drainage and private domain precipitationTraditional e-commerce platforms such as JD.com and Taobao, travel platforms such as Ctrip, promotion platforms such as Red… The traffic of these platforms is public domain traffic, and merchants can divert the traffic of these platforms to private domain traffic pools, such as personal accounts, official accounts, and communities.For overseas offline physical retail stores, in addition to draining through online operation of social media, it can also be guided to store customers to enter the community and place orders in small programs in the form of QR codes, posters and other forms.When the Covid pandemic is finally over, when the cross -border tourism industry returns to normal, cross -border e-commerce can still add new sales channels to overseas merchants. This is also the O2O retail solution that Linkiebuy has been deploying.Advanced solution — scenarized content and overseas direct shippingCompared with the common sale campaigns, the scenarized content can make users feel more involved, and it is easier to hit the user’s pain point and stimulate conversion. Especially for overseas retailers, the concept of direct shipping from overseas stores can better dispel customers' doubts about product quality.scenarized content is what users' thought and the experience. On WeChat Mini Program Mall, marketing methods such as live commerce and community user evaluation systems are relatively common in content-based marketing.Merchants also can do live ecommerce on mini program. In the live broadcast, the livestreamers can directly introduce the product details, makeup skills, dressing style, on-site trials, tastings, etc. They interact with users in real time to create a sense of participation and presence for users to stimulate users’ desire to buy. At the same time, it can be equipped with some preferential promotion activities, such as issuing coupons, lottery to cultivate user loyalty.In order to better serve overseas merchants, Linkiebuy also provides rich marketing functions for the operators of mini program mall, including coupons, free shipping, gift with purchase, Seckills, group purchase, campaign booking, pop-up tools, gift with share, lucky draws and other ways to help merchants achieve the transformation and sales.Overseas merchants need to combine their own needs and product characteristics to create their own mini-program mall marketing methods, use the WeChat ecosystem to attract customers, and do precise marketing. This will be more easier to promote conversion and achieve growth in traffic and sales.

What are the advantages of WeChat mini program mall?1.WeChat has a large number of usersThe number of daily active users of WeChat has reached nearly 1.2 billion, and the number of daily active users of WeChat mini-programs has exceeded 450 million. Therefore, WeChat mini-programs have certain inherent advantages in terms of traffic, communication, payment and fission.2. Good user experienceWeChat mini-program is very user-friendly, and can be used on WeChat without downloading an app or occupying mobile phone memory. With the development and growth of WeChat mini-programs in recent years, the functions and gameplay of mini-programs are also constantly being upgraded.3. Social attributes reduce customer acquisition costsRelying on the WeChat ecosystem, mini-programs have also attracted much attention in the field of e-commerce, and now there are many retail mini-program malls that stand out. With the increasingly diversified operation methods of mini program malls, it saves the cost of customer acquisition for merchants to a large extent. Relying on social relationships can expand media and public attributes to a breadth that is difficult to reach with traditional e-commerce.At the same time, the Mini Program Mall can also combine various channels such as video accounts, WeChat official accounts, WeChat groups, and Moments to increase the exposure of merchants’ products. Combining marketing tools such as group buying and distribution, and using social advantages to compete for the stock market while the incremental market is stable.4. Strong management functionThe Mini Program Mall also has powerful management functions, including store management, order management, member user management, financial management, etc. Merchants can clearly see the operation and sales of their products, and spend the least time and cost to achieve efficient management and operation of the mall .What can merchants get from the Mini Program Mall?1.Backed by the WeChat traffic pool, get fast user fissionWeChat Mini Program Mall can allow customers to attract more customer groups and achieve the purpose of rapid fission through sharing with friends, group chats, and circles of friends. For merchants, this is the most effective and direct way to promote product sales and accumulate customers.2. Enhance brand exposure and quickly build brand awarenessThrough the fission marketing model such as official account, nearby stores, and moment, the Mini Program Mall is conducive to the establishment of consumers’ awareness of the brand.3.Low cost, fast solution for offline and online traffic conversionThe customer acquisition cost of the Mini Program Mall is extremely low, and it can effectively acquire customers both online and offline. For merchants, quick access to user traffic can quickly generate sales orders.The rich functions of WeChat Mini Program Mall, such as product display, product ordering, product payment, product marketing, membership system, product management, product order management and other functions are very prominent, which is not only conducive to meeting consumers’ shopping needs , but also greatly enhance the development needs of businesses. In short, the WeChat Mini Program Mall has many advantages, and the early access to the game will benefit early. If you want to quickly sell your products to Chinese consumers through WeChat Mini Program Mall, contacting LinkieBuy must be the most convenient way.

LinkieBuy, a comprehensive cross-border e-commerce service provider in China, recently conducted an internal conference and declared publicly its intention to recruit 100 Japanese retail merchants to China market. The strategy focuses on the cross-border digital business of Japanese offline retailers, travel retail stores, duty-free stores, and other related industry merchants. The business includes cross-border mini program malls within the WeChat ecology, online marketing for e-commerce operations, cross-border warehousing and logistics, private domain core user repurchase, and other related cross-border businesses to China.Chinese customers' thirst for Japanese items has increased as a result of the pandemic, particularly during the Beijing Winter Olympics. The quick shift in consumption channel direction has resulted in a rise in cross-border internet channel penetration from China to Japan. The extension of the idea of imported DTC consumption to China has led to the rapid creation of the cross-border independent online store model, which is more favorable than traditional cross-border platforms, in the current wave of cross-border e-commerce tidal. Among them, the independent online store type cross-border e-commerce represented by the WeChat mini program mall within the ecology of WeChat, China’s largest social media APP, is gaining popularity with Japanese businesses."This year, we will increase our efforts to expand cooperation with Japanese offline retail merchants, ensure merchants’ sales in China through online mall building support, WeChat clients traffic support, B2B distribution channel support, and assist more Japanese offline retailers to realize digital transformation in China market,"said Simon Qi, general director of LinkieBuy and vice president of Xingyun Group.Numerous Japanese companies have done business with China since the RCEP was implemented, resulting in increasing rivalry for product sales in China. LinkieBuy is a leading Chinese consumer goods digital supply chain service platform focused on assisting Japanese offline retail merchants in selling directly to Chinese consumers via the WeChat ecosystem. We aim to create more sales value for customers through years of accumulated digital cross-border operation capabilities.It is reported that LinkieBuy has already partnered with more than 100 well-known Japanese retailers, including Seibu and Sogo Stores, KOMEHYO, Daimaru Matsuzakaya Department Stores, and Tsuruha. It offers Japanese offline shops in China cross-border digital transformation services such as WeChat mini program mall building, cross-border warehousing, logistics solutions, and online mall administration. It helps a variety of merchants access the Chinese market swiftly and we possess rich experience in how Japanese offline retailers doing e-commerce business in China.Simon explained, “After the official launch of this Japanese 100 retail merchants to China introduction program. We will hold regular monthly online seminars for the Japanese market to explain the export policy to China, sales method of online business into China, cross-border mini program mall operation strategy, WeChat marketing skills, and other knowledge. Retailers who are interested in it can contact us via our official website or email.”

Private domain user traffic is when brands create their own customer groups to better engage with them, without relying on expensive advertising channels. The opposite of private traffic in China would be communication with consumers through e-commerce platforms like Tmall, Taobao and JD.These platforms own traffic data and have more control over how the brand is perceived. E-commerce platforms’ business models have progressively shifted to media companies. The cost of acquiring new customers on these platforms has skyrocketed. This is why brands are looking at the private domain as a way to connect with their target market in a more cost-efficient way, but not only.One of the many reasons why private traffic is increasingly attractive is that it addresses the so far largely unkept promise of making e-commerce more personal and, by doing so, increases the revenues it generates.Despite the promises made in the beginning, e-commerce did not allow brands to build very personal relationships with their customers in China. E-commerce platforms keep the data for themselves, and brands struggle to get to know their consumers in a meaningful and intimate way. With a few limited exceptions, the only data available is anonymous advertising tracking data, which usually indicates users’ advertising preference. This kind of data might be helpful when optimising a media budget, but it has limited value when it comes to improving conversion or loyalty.Using owned apps, social accounts (WeChat, Weibo) and WeChat mini-programs, brands can collect valuable leads and nurture customer relationships by developing personalised experiences. In short, paying more attention to private traffic allows brands to better understand their customers’ habits and preferences. Also, by collecting this first-hand data, brands can gain deep, real-time insights into marketing efficiency across the whole purchase funnel and then optimise campaign strategies and product offerings accordingly.There are two main types of personal interactions brands can have with consumers in the private domain.The first type is the shopping assistant model. Brands leverage social media platforms to share products’ by using experience and promotions with consumers in the private traffic pool. This model meets customers’ demands for conveniently acquiring information and special benefits. This model is similar to how a shop assistant provides services to consumers in-store, such as skin tests and makeup trials. In the shopping assistant private traffic model, customers can add a shop assistant’s WeChat account. Consequently, they can have after-sale services, personalised services and information on new arrivals.The second type is the topic expert. A brand such as Nike, for example, gathers fans to establish an interest community, organises offline activities like running, yoga and so on. It attracts individuals who feel the need to belong to a community and are looking for relevant knowledge. In the case of Nike, the topic expert could be like a fitness-obsessed friend, who can advise you on what equipment to use for running, basketball, or what to bring to your first yoga class.The most common way of doing this is by setting up a 500+ person group for VIP customers. Brand employees and shop attendants can send updates regarding discounts, special promotions, gifts, invitations to events and even virtual games that the brand is holding for loyal customers in such groups.This type of interaction can also help reduce churn rate, especially when the brand interacts with customers in a more human-like and personalised manner as Perfect Diary did with the Xiaowanzi character. By operating private traffic pools and establishing emotional interactions with users, the product recommendations will not be blocked as annoying advertising but accepted easily by consumers.Private traffic campaigns are sometimes combined with group-buying deals that incentivise current followers with discounts to bring in new followers, essentially subsidising new customer acquisition. Since word-of-mouth marketing is particularly effective in China, where customers rely on friends and family for recommendations, these group-buying deals have become common over the past two years.

In recent years, as the flow of traditional e-commerce platforms has gradually weakened, the cost of advertising and marketing has become increasingly high. At the same time, the mini program mall based on WeChat ecology has now become an important way for a large number of global businesses to enter the Chinese market, attracting Chinese consumers and attracting the demand of overseas businesses. Domestic platform traffic fighting has always been fierce, and the mini program to create a new way — China’s main consumer groups will open a few times a day WeChat , they will not bother to install a new mobile phone application, but will not mind in the micro channel inside the finger, open mini program use.There are two main reasons for choosing applets. On the one hand, the improvement of the cross-border payment function of WeChat provides “infrastructure” for overseas brands to build small program malls. On the other hand, the entry of smart business service providers such as LinkieBuy provides mature solutions for overseas brands to explore new ways of WeChat ecological e-commerce, lowering the threshold for overseas brands to enter the Chinese market. Therefore, WeChat mini program is still the most effective and low-cost choice for foreign businesses to enter the Chinese market.Each year, Chinese users spend hundreds of billions of dollars on cross-border e-commerce websites, and China’s large number of consumers is a huge potential gain for foreign companies’ international marketing plans. Although overseas merchants also want to enter the Chinese market, they cannot find platform entrance due to language and regional barriers. LinkieBuy was born to solve the problem of overseas retailers. The world’s largest cross-border digital service provider of retail industry can help overseas merchants explore the transformation of cross-border e-commerce from offline retail to online retail, and can one-stop solve the whole link problems, including the operation technology of mini program mall, warehousing and logistics of cross-border sales, online marketing and operation and other problems.LinkieBuy has strong r&d capability of SAAS technology and can provide multi-platform online store establishment for overseas retailers.LinkieBuy’s parent company, Xingyun Group, together with domestic and foreign logistics providers and storage infrastructure partners, has arranged more than 170 warehouses around the world, with a total warehousing area of 1.3 million square meters, linking air, sea, rail and land logistics channels with more than 200 air routes, reaching 72 countries and 1 region.LinkieBuy has a professional independent e-commerce operation team, which can provide complete online operation services for overseas merchants, so as to promote the rapid increase of sales volume and further help overseas merchants explore the online digital transformation of cross-border e-commerce offline retail scene.LinkieBuy has unique advantages for multi-category overseas merchants to quickly enter the Chinese market and enhance brand value. In the future, LinkieBuy will continue to innovate the cross-border e-commerce service system to meet the needs of different types of overseas retailers for online digital transformation.LinkieBuy can rapidly expand your market in China, contact us to provide you with one-stop service.

Since the outbreak of the epidemic, various industries have been hit to varying degrees, among which the tourism industry is the most intuitive. Outbound tourism has dropped by 70% due to epidemic control. It is conservatively estimated that overseas retailers of large, medium, and small entities alone will suffer losses of hundreds of billions and trillions of yuan. The cliff-like decline in revenue has left businesses struggling repeatedly on the edge of bankruptcy and breakout, and how to mitigate the impact has become a difficult problem in front of them. On the other hand, with an increasingly wealthy population and an increasing number of Chinese tourists, domestic consumer demand for foreign products is constantly increasing, particularly among Chinese consumers of certain goods origin, according to Nielsen research data, Chinese consumers prefer to buy beauty products from France and South Korea, Italian leather shoes and handbags, and health care products from Australia... In the midst of a retail slowdown in Western countries, an increasing number of global merchants are looking to the rising Chinese market. However, there are other strategic factors involved in the process that extend beyond the creation of an online presence and the translation of the language.How can overseas businesses develop the Chinese market online? When foreign companies wish to join the Chinese market through online channels, there are typically two options: open up shop on third-party e-commerce platforms or establish independent stations. If an independent website is to be developed, it is preferable to install the server in China to secure the online mall's flawless functioning in the future. In comparison to traditional import methods, cross-border e-commerce offers less economic risk for foreign merchants, and there is no need to establish local corporations or go through costly registration requirements. It is simpler to attract Chinese consumers if foreign firms can deliver high-quality items while also doing a good job with online packaging and advertising. Chinese customers' expectations for online purchasing include user experience, simplicity of use on mobile terminals, seamless language, quick payment, and logistical speed. In order to achieve the best market effect, businesses also need to target the overall marketing budget. In order to communicate more effectively with users, marketing and customer service needs to be localized. LinkieBuy helps overseas merchants enter the "fast lane to China" The Chinese market is growing increasingly crucial for global businesses, and cross-border e-commerce is the "first choice" and "standard match" for foreign brands looking to join the Chinese market. However, only by establishing good import ecological infrastructure, such as logistics, storage, and supply chain, will we be able to create a fast lane for foreign enterprises to enter China. It is also vital to expedite the quick integration of foreign brands into China and achieve development through new import trends, digitalized operations, and content ecology. In this regard, LinkieBuy, a comprehensive service provider focused on cross-border e-commerce launched by Xingyun Group, can provide cross-border digital services for the overseas offline retail industry. LinkieBuy relies on the overseas warehousing and logistics service advantages of Xingyun Group (Together with domestic and foreign logistics providers and storage infrastructure partners, Xingyun Group has arranged more than 170 warehouses around the world, with a total warehousing area of 1.3 million square meters, linking air, sea, rail and land logistics channels with more than 200 air routes, reaching 72 countries and 1 region). In SAAS technology research and development, it provides overseas retailers with multiple platforms for online shop building, cross-border electricity logistics warehousing services, marketing and operation of the entire link integrated solutions, to explore the cross-border electricity offline retail scene online digital transformation, power category merchants to quickly enter the Chinese market, more committed to overseas partners to provide high quality service, and to maintain its brand value.The "Three Pivot Points" to Help Overseas Businesses Enter China 1. Independent establishment of SAAS shopping mall: The epidemic has promoted the gradual habituation of online consumption, and a large number of offline shopping consumers turn to online. Therefore, the transformation of cross-border e-commerce has set off a wave of independent establishment of websites. At this time, LinkieBuy helps overseas merchants to establish SAAS mall, conforming to the market trend and establishing a full-link service platform for overseas merchants. LinkieBuy can not only set up H5 mall, wechat mall and Alipay mini program mall for overseas merchants, but also provide follow-up operation services such as mall page design, product page production and product loading and unloading, so as to solve the problem of independent website mall operation for customers in a one-stop way. In addition, the initiative of setting up an independent website has greatly met the personalized needs of merchants, allowing cross-border e-commerce to break away from the rules of third-party platforms and take the initiative in their own hands. 2. Cross-border logistics and supply chain: Due to the impact of the epidemic, a large number of cross-border e-commerce enterprises are in urgent need of support from cross-border e-commerce enterprises with logistics and supply chain capabilities. LinkieBuy, however, collaborated with local and international logistics providers, as well as storage infrastructure partners, to build a rather comprehensive storage and logistics network. It can offer the seller land, sea, and air transportation, bonded warehousing, loading and unloading, sorting, packaging, agent delivery, cross-border customs clearance, logistics distribution, and other one-stop services, allowing the seller to improve logistics efficiency, save money on warehousing, facilities, equipment, personnel, and other factors, and optimize the entire logistics and delivery links. 3. Cross-border e-commerce agent operation: For many overseas businesses and brands that try to enter China for the first time, their influence, management behavior and expansion effect are far from expectations when they independently carry out online business in China due to multiple factors such as regional culture, user flow and operating cost. In order to better assist overseas merchants to enter China online, LinkieBuy provides comprehensive services of e-commerce agent operation and promotes the rapid growth of merchants in various ways. LinkieBuy will provide professional operation teams to plan online activities, carry out community operation and maintenance, and operate public accounts, in order to improve the activity and retention rate of fans in the private domain, build an accurate user flow pool, and provide professional after-sales service solutions, so that merchants can truly achieve efficient and easy operation of small programs. For overseas merchants, the cost of online entry into China through LinkieBuy is very low, and the services provided by LinkieBuy can continuously accumulate the brand of enterprises in The Chinese market, which is conducive to improving consumers' trust in products and laying a foundation for brand empowering. At present, LinkieBuy's business has covered three continents, Asia, Europe and Australia, and more than 110 countries and regions. LinkieBuy has cooperated with more than 100 well-known retailers, including Matsuya, Sogo & Seibu, TSURUHA Drug, KISSBABY, HealthMore, Pharmacie des Grands Hommes , KOMEHYO and so on. Covering maternal and child products, cosmetics, cosmetics, food and health care, retail department stores, daily necessities, clothing, shoes and bags and other fields, and has gained an absolute leading position in Japan and other markets. In the future, LinkieBuy will continue to make steady progress and innovate the cross-border e-commerce service system to meet the online digital transformation needs of different types of overseas retailers.

After nearly 20 years of development, cross-border e-commerce has entered the mature stage of coexistence of multiple modes from the primitive stage dominated by human flesh purchasing. In recent years, the amount of cross-border import consumption has also maintained a trend of rapid growth, and cross-border e-commerce has become a stepping stone for overseas businesses to enter the Chinese market. Overseas businesses want to enter the Chinese market through online channels, generally, there are two ways: set up shop on third-party e-commerce platforms or set up independent stations. However, for overseas merchants, no matter what way they enter the Chinese market, they must pay the most attention to the sales of their products in this way. At this point, LinkieBuy has officially launched the distribution function at the end of 2021 and is constantly optimizing and improving the distribution function.What is cross-border distribution?Cross-border distribution is a sales activity that involves a series of processes from the product manufacturer to the consumer. Distribution any kind of distribution can be called distribution because it must pass through a certain way to transfer the product from the manufacturer to the consumer. In general, there are three common forms of cross-border distribution: · Wholesale refers to the planned sale of goods in large quantities to selling units or specific consumers. · Retail refers to shops that produce various retail outlets and sell goods one by one to individual consumers. · Direct selling, relatively known as no store selling, is now generally combined with user experience. Through subjective research on consumers, consumers can believe that they are directly bought goods.LinkieBuy provides distribution for overseas merchantsLinkieBuy distribution platform provides merchants with a large number of products to distribute The upstream of LinkieBuy distribution platform is to undertake the rich and high-quality domestic and foreign goods sources of Xingyun Group in The middle and Taiwan, which can provide massive distribution commodities for merchants on the platform. For some overseas merchants in cross-border operations applet mall, will find online products co., LTD., cannot meet the actual needs of customers, at this time, you can use cloud group rich supply chain resources, using distribution platform for merchants to choose the core of the product shop goods, thereby further help overseas merchants private domain revitalize, cash flow.LinkieBuy distribution platform provides merchants with diversified distribution channelsLinkieBuy distribution platform docking upstream of the natural and China in the domestic distribution channels, rich in high quality, overseas merchants online products on the mall in the small program, can be launched simultaneously introduces China into cloud library supply chain goods, at present, the natural channel sales system has covered the country's 200 + online electricity business channels, small and medium-sized retailers, 350000 + online Can enable businesses to achieve rapid business growth in China.LinkieBuy distribution platform provides distributors function for merchantsDownstream of The distribution platform of LinkieBuy is a large number of consumer customer groups in China. The mini program mall built by LinkieBuy for merchants has launched the distributor function. Consumers can apply to be the distributor of the mini program mall, and merchants can select the specified commodities to distribute to the distributor and customize the distribution commission. You can get the corresponding commission amount.Currently, LinkieBuy for overseas merchants of any of the full channel full scene marketing solutions, has supported more than hundreds of well-known overseas retailers import cross-border distribution and retail solutions fall to the ground, around consumers the change of the contact point to realize the seamless integration of each sales scenario, promote overseas merchants to realize online integration development, build barriers to competition.

LinkieBuy distribution platform provides merchants with massive distribution productsLinkieBuy distribution platform has rich and high-quality domestic and foreign sources of goods, which can provide merchants with massive distribution products. For some overseas merchants, when operating a cross-border mini program mall, they may find their types of products are limited and cannot meet the actual needs of customers. At this time, they can use the distribution platform to realize the core demands of selecting goods, thereby further helping overseas merchants to revitalize their private domain traffic.LinkieBuy distribution platform provides merchants with rich distribution channelsLinkieBuy distribution platform has many rich and high-quality distribution channels in China. When overseas merchants upload products on their small program mall, the products can be simultaneously uploaded to our Xingyun supply chain product library. Currently, we has covered 200+ online e-commerce channel, 350,000 + retailer online and offline in China. This can enable merchants to quickly realize high sale growth in China's market.LinkieBuy distribution platform provides distributor function for merchantsThe downstream of the LinkieBuy distribution platform is China's massive consumer customers. The mini program mall built by LinkieBuy for merchants has launched the distributor function. Consumers can apply to become the distributor of the mini program mall, and merchants can select the designated products to the distributor. Merchants can set the distribution commission, and after the distribution is successful, distributor can obtain the corresponding commission.At present, LinkieBuy's omni-channel omni-scenario marketing solution for overseas merchants has supported more than 100 well-known overseas retailers to import cross-border distribution and retail solutions. Promote the integration of online and offline development for overseas merchants and build competition barriers.

In recent years, the world's e-commerce has developed rapidly. In 2020, due to the impact of the epidemic, offline stores have suffered tremendous losses, and it has almost become a general trend to switch from offline to online. Many businesses that rely heavily on the tourism economy pay more attention to the Chinese market and look forward to regaining the favor of Chinese consumers through cross-border e-commerce. However, it is worth noting that this year, the traffic growth rate of China's traditional e-commerce platforms has gradually slowed down. Independent social e-commerce companies represented by LinkieBuy WeChat Mini Program Mall are rapidly emerging and becoming an important channel for global merchants to enter China. Next, we will talk about how to use the WeChat ecosystem to introduce consumers to your LinkieBuy WeChat mini program store to achieve a great revenue. FIND YOUR POSITIONStrictly speaking, locating the target population should be the first consideration before the operation of the Mini Program store, but it is also the most easily overlooked fact. We often say that only by knowing ourselves and the enemy can we survive a hundred battles. In a sense, the process of realizing the rapid expansion of mini programs is actually a "psychological war" with the target population. For this reason, it is especially important to locate the target group. Only by accurately locating users and needs, can we use product operation methods to produce content that fits the user scenario in a targeted manner. For example, KOMEHYO is a Japanese second-hand luxury giant, focusing on the transaction of second-hand luxury, and has always been loved by Chinese and Japanese consumers. Due to the sluggish offline sales in Japan caused by the epidemic, KOMEHYO decided to start selling on WeChat in China. Through years of customer observations and research on the Chinese market, KOMEHYO targeted its users to Chinese younger generation, especially college students and young people just starting to work.This may have some conflicts with traditional luxury user groups. However, KOMEHYO found through research that the younger luxury consumers is a trending in China. Boston Consulting Group also released the 2020 China Luxury Consumer Digital Behavior Insight Report, which shows that by 2025, millennials and consumers under the age of 25 will become the main force in the luxury market, and their proportion may Reach 65% to 70%. After KOMEHYO determined the target users, it started the operation of online stores, including store decoration style, product selection, etc., with young styles. The products are presented in young language and pictures, which has captured the hearts of many young consumers.You can start from your own products to find consumers, or you can put on the right products for specific groups. But in any case, please remember that the first step is always to find the right positionContent operationContent operation refers to the complete operation process that operators use new media channels to present corporate information to users in the form of text, pictures or videos, and stimulate users to participate, share, and disseminate. There are many content operation methods and channels in the WeChat Mini Program stores, such as the WeChat Official Account and Video Channels within the WeChat ecosystem, and the Toutiao account, Weibo, Xiaohongshu, etc. outside the WeChat. Here we mainly talk about the content operation in the WeChat ecosystem, that is, the operation of WeChat Official Accounts and Video Channels. WeChat Officcial AccountFirst of all, we have to make it clear that the WeChat Official Account is a relatively “closed place”. The way to get attention is to provide high-quality original content, and then forward and share the content to Moments, WeChat groups or other media platforms to gain traffic. So in a sense, fans of WeChat Official Accounts are potential users who can be converted into their own loyal users. The WeChat Official Account mainly uses text, pictures, videos, etc. to convey all kinds of information to the public, such as interests, hobbies, opinions, etc. It is a platform for communicating, sharing and presenting. To operate on a WeChat Official Account, you must first register a WeChat Official Account. This is very simple. Just go to the official website of the WeChat Official Account service platform as below and follow the instructions. But you need to prepare the relevant certificates of your company qualifications in advance to avoid rework. Due to the settings of WeChat, most WeChat Official Accounts can only push one message a day, and service accounts can push four messages a month. So this precious push cannot be wasted. From topic selection, copywriting to typesetting, you need to check carefully. Most Official Accounts will have a hidden character set, such as funny, naughty, authoritative, lady, etc., and the character set runs through the whole process of topic selection, copywriting and typesetting. The best topic is related to your product or industry, and let users perceive your product through silent publicity. Take Hong Kong’s well-known essential oil brand Essential Elements as an example. Their Official Account is positioned as an aromatic expert who loves to tell stories. Therefore, almost every Official Account will introduce a story about essential oils to the public and inform some aromatic hydrocarbon therapy. So it is easy to attract interested consumers.Due to differences in language and culture, many foreign brands feel at a loss when operating WeChat Official Accounts. In order to better adapt to the Chinese market, many brands, such as KOMEHYO and Essential Elements mentioned above, have transferred their Official Accounts to their Chinese partner LINKIEBUY. It is a very common method to carry out operations. The brand sets the tone, and the Chinese company is responsible for advice and execution. It is not only efficient, but also more economical. Therefore, LinkieBuy has acted as an agent for many brands in WeChat operations. WeChat ChannelWeChat Channel was a platform for recording and creation in the form of videos and pictures within WeChat launched in 2020. You can use a short video to share life and insights with people in the Internet world. Of course, you can also share your products. To put it simply, the WeChat Channel is a platform where everyone can record their lives and show themselves. It is also an important window for everyone to understand the world and learn about others. Therefore, WeChat Channel plays an important role in connecting a brand's online store. One big difference between the WeChat WeChat Channel and the Official Account is that multiple videos can be sent a day, while a maximum of one can be sent by WeChat account a day. Like the Official Account, the WeChat Channel directly connects 1.2 billion WeChat users, and shares and disseminates through WeChat friends, group chats, Moments, Mini Programs and other channels, which has a powerful traffic effect.Users can watch and share Channels in WeChat contacts, gourps and even mini programs. The WeChat Channel of the merchant can display a lot of content, such as your product details, brand promotion, creative planning, etc., and because the content can be displayed directly by video, the language barrier is overcomed, even global merchants can easily participate in. Community operationWeChat is China’s national-level social software, and almost everyone is using it. Therefore, WeChat groups are a good community operation position. Operation of a community is an important task.If a community, the WeChat group, is not well-maintained, it will generally go through the three stages of group building-chat-advertising flooding, and finally go to death. Therefore, after the community is established, we need to maintain the community through various methods and means. The vitality of the group ultimately achieves the desired result of community conversion. So specific to actual implementation, the daily operation and maintenance of the community can be summarized as the following items. Start a group: A community cannot be created out of air. When we find the target user, we need to build a community, import the users into the community, and then proceed to the next step. The first step of community operation is to establish a group. After the group is established, it is necessary to find a way to notify users to join the group through emails, text messages, etc. Establish group rules: After users enter the community, if the community is not regulated, the group will soon be filled with advertisements, and over time, the community will die. Therefore, after the community is established, group rules must be established to prevent group members from publishing irrelevant information and maintain the community atmosphere. User Q&A: Users joining the community must be to meet some of their own needs, such as interest needs, learning needs, and social needs. In order to solve their needs, users sometimes ask questions in the community. Therefore, you should always pay attention to the internal information of the community, understand the user's intentions, and provide solutions. Maintain user contact through such behaviors and pave the way for subsequent user conversions. User retention: After a user enters the community for a period of time, the members who remain in the community are retained users. So how to retain users?The owner of the group is sharing products First of all, use content to shape community value. Content is the embodiment of community value and the foundation of community operation. Through production, collecting content that is attractive to users and placing them on the community can meet user needs, enhance community value, and increase user activity. But as the schedule progressed, community members became accustomed to the community model and began to lose their original sense of anticipation, we need to think about how to plan an attractive event, such as promotion, live broadcast, etc. The attention of community members, and at the same time use activities to enhance the enthusiasm and sense of participation of members, so as to drive the community atmosphere, and then achieve the purpose of user retention. User conversion: Through content marketing, we can reach customers at a deeper level and find user groups with more purchase intentions. Next, we need to use external forces to promote these users to make purchases. Under normal circumstances, preferential purchase activities are used to enhance users’ desire to purchase, and on the other hand, early purchase cases can be displayed to gain customer trust. Finally, a two-pronged approach will promote customers to complete purchase behaviors and achieve the ultimate user conversion. In addition, WeChat Moments ads, Official Account ads, etc. can also be used as an important means to attract consumers. Let’s stop here today. If you have any questions or interest, please feel free to contact us~

Synopsis The development background of China's e-commerce livestreaming Current status of e-commerce live streamingLivestreaming changes the Ecommerce supply chainLinkieBuy stores cross-border livestream help global merchants to enter China quickly On the first day of the Chinese Double 11 shopping carnival this year, the cumulative transaction volume of the two top live streamers, Li Jiaqi and Weiya, totaled nearly 20 billion. Among them, the cumulative transaction volume of Wei Ya's 14-hour livestreaming reached 8.25-billion-yuan, Li Jiaqi livestream for 12 hours and 26 minutes, and the cumulative transaction volume reached 10.65 billion yuan, successfully detonating Double 11. Beginning in 2016, after more than four years of development, more and more e-commerce platforms, live platforms, MCN agencies, and brand manufacturers have participated in the livestreaming e-commerce industry. The livestreaming e-commerce industry chain has basically taken shape, and the ecosystem has become increasingly complete. From the initial start with the purpose of content construction and traffic monetization, the industry is currently in an explosive growth stage, and the transaction volume has increased sharply. The head traffic platform and trading platform continue to tilt resources to livestreaming, and live streaming has almost become the standard configuration of all major platforms. This article will explain the trend of China's e-commerce livestreaming from the background, current situation and changes to the supply chain. The development background of China's e-commerce livestreaming The first year of livestreaming is 2016. In this year, e-commerce platforms such as Taobao, JD.com, Mogujie, and Vipshop have launched livestreaming functions, livestreaming platforms such as Kuaishou and Douyu have joined e-commerce platforms and cooperated with brand owners to deploy livestreaming e-commerce business. More than 300 live webcast platforms have emerged in China, and the number of livestreaming users has also grown rapidly. The reason is nothing more than the following: 1. The maturity of livestreaming technologyInternet bandwidth technology, the popularization of smart phones and 4G, and the improvement of basic resources provide good basic conditions for livestreaming. Clear and smooth picture quality, beautiful filters and special effects, millions of people can watch and refresh the screen at the same time, the development of livestreaming technology provides more possibilities for livestreaming e-commerce to create a user experience comparable to offline shopping. The application of cloud computing and the rapid development of CDN technology ensure that Internet livestreaming is more beautiful, smoother, and timelier, and provide users and anchors with a better experience at the same time. 2. The publicity of short video platformThe growth of short video users has slowed down, and livestreaming has become a new module for short video traffic monetization. According to iResearch's data, after the rapid growth in 2018, the number of monthly independent devices of short video platform slowed down in 2019, which promoted the acceleration of the commercialization of short video platforms such as Douyin and Kuaishou. Among them, the e-commerce livestreaming helped short video platforms to further stimulate user consumption and increase user value. The proportion and importance of livestreaming services on short video platforms has gradually increased. 3. Impact of the epidemicAt the beginning of the 2020, a sudden epidemic cooled down the offline economy, and the online economy slapped a prairie fire. The epidemic has made livestreaming a new consumer trend. In this trend, Internet celebrities and influencers entered the live one by one. During the closed period when there were no outfield activities, they relied on the livestreaming to refresh their presence in the public eye, bringing goods to the product and increasing the popularity. In addition, farmers, entrepreneurs and even party members and cadres have also stepped into the battle to bring live products for their own products and increase their profits.Nowadays, China's epidemic prevention and control has achieved certain results, and the economies of all regions are slowly recovering, but consumer consumption habits have been formed, and the momentum of livestreaming e-commerce remains. Current status of e-commerce live streaming From 2016 to 2019, the scale of China livestreaming market has continued to expand. In 2020, under the influence of the epidemic, the era of "livestreaming for all people" is coming. The scale of China's livestreaming e-commerce market exceeds 1.2 trillion yuan, with an annual growth rate of 197.0%. It is estimated that the compound annual growth rate in the next three years will be 58.3%, and the scale of live e-commerce will exceed 4.9 trillion yuan in 2023. At present, with the hot development of livestreaming e-commerce, China's e-commerce industry is also ushering in some new changes. 1. Live e-commerce users continues to grow, and nearly 40% of the netizens As of the end of 2020, the number of live users in China has reached 617 million, accounting for 62.4% of the total netizens. Among them, the rapid development of live e-commerce has become the livestreaming category with the largest user scale in the web livestreaming, with a user scale of 388 million, an increase of 123 million from March 2020, accounting for nearly 40% of the total netizens. The users who placed orders on livestreaming accounted for 66.2% of the users who watched the livestreaming, that is, nearly two-thirds of the users had made a purchase after watching the livestreaming. With the further expansion of my country’s netizens, consumers’ awareness of the interactive, social, and entertaining features of livestreaming has deepened, and livestreaming have provided viewers with more favorable prices, more intuitive introductions, and higher levels of trust. The group’s acceptance of webcast and livestreaming e-commerce is gradually increasing. The average daily time users watch livestreaming continues to increase. The proportion of live e-commerce users in the overall netizens has increased significantly, and more and more people accept the way of shopping in livestreaming rooms. 2. The livestreaming business is blooming everywhere, leading the "new normal" of China's e-commerce Webcasting has fully penetrated into all the industry chains of China's real economy, including retail, wholesale, and production. New business models such as live streaming, B2B live streaming, production live streaming, and livestreaming conferences are plenty, and will lead the new normal of China's e-commerce development. According to incomplete statistics, the time spent watching videos on mobile phones has increased by nearly 10 million minutes in the past two years. It is estimated that about 82% of global network traffic will be in the form of videos in 2021. 3. All-round developed livestreaming e-commerce, ecological agglomeration is beginning to appear According to incomplete statistics, in 2020, the number of MCN organizations in China has reached 28,000. There are more than 1,000 MCN organizations stationed in Taobao livestreaming, and more than 100 MCN organizations stationed in Douyin platform. The number of online e-commerce livestreaming rooms in the whole network is about 7 million. The number of e-commerce livestreaming rooms on the Douyin platform is more than 1 million. In 2020, nearly 1,000 livestreaming rooms with sales of more than 100 million yuan was created. The number of anchors employed in the livestreaming e-commerce industry is also increasing. As of the end of 2020, the number of anchors employed in the industry has reached 1.234 million. Ecological prosperity also means fierce competition, which drives the industry chain update. Live changes the Ecommerce supply chain 1. Shorten supply chain, promote the reformLivestreaming e-commerce can skip middlemen and directly connect factories and consumers. The reduction of links shortens the time for user information feedback, reduces information gaps, and at the same time helps brands discover and cover potential consumer groups. At the same time, livestreaming is a real-time interactive, flexible and fast sales method. The anchor exercises the right to choose on behalf of the fans. The livestreaming result of a single product can be quickly feedback to the factory, which indirectly accelerates the survival of the fittest in the industry. At the same time, anchors need a wealth of high-quality SKUs to support the frequency and appeal of livestreaming, which forces the supply chain to increase the response speed and increase the frequency and number of new updates. Livestreaming e-commerce has more real, fast, accurate, and stable demand feedback, and the anchor has an efficient matching team to help brand owners share the obligations and after-sales tracking. On the other hand, the anchor has strong bargaining power and an understanding of the industry’s cost structure. More reasonable pricing adjustments can be made. Consumers enjoy cost-effective and good products, and the factory guarantees a reasonable profit margin, which benefits both ends of supply and demand. Livestreaming e-commerce and upstream manufacturers have more long-term and closer cooperation. 2. Enterprise livestreaming is a trend, accounting for more than 30% of the transaction volume in 2020 As one of the two main formats of live e-commerce, influencer livestreaming was adopted by merchants early due to its professionalism, high traffic, and high conversion rate, bringing traffic to brands and increasing sales in a short period of time. But short-term traffic is loyal to the anchor, which is a phased increase in sales. Since 2019, more and more merchants have adopted corporate livestreaming (store livestreaming) and the proportion of store-livestreaming has increased year by year. Merchants provide targeted services through instant interaction with consumers to help consumers make purchase decisions and gain loyalty. Consumers of the brand can obtain more controllable cost input and more stable sales growth through normalized store livestreaming. At present, corporate self-livestreaming has become one of the main sales scenarios for many brands. In 2020, corporate self-livestreaming will account for 32.1% of the overall livestreaming e-commerce, and it is expected that the proportion in 2023 will be close to 50.0%. LinkieBuy stores cross-border livestream help global merchants gain Chinese market quickly Due to the restrictions of the epidemic, more and more companies are entering China through cross-border e-commerce. Of course, e-commerce livestreaming cannot be avoided. The well-known Japanese retailer Mitsukoshi Isetan entered the Chinese market through the LinkieBuy WeChat mini program store. When preparing to launch the livestreaming, Isetan found there were restrictions of language, culture, publicity, technology, etc., which did not give Chinese consumers a good livestreaming experience. But its partner LinkieBuy, China's largest cross-border e-commerce service provider, with a professional operation team to help Mitsukoshi Isetan solve the obstacles of livestreaming, allowing Chinese consumers to communicate and purchase in the livestreaming room of the store unimpeded. The LinkieBuy operation team has made Chinese consumers feel the excellent quality of Mitsukoshi Isetan products through meticulous planning, excellent marketing and professional livestreaming, and also allowed Mitsukoshi Isetan to successfully complete its sales goals. At present, LinkieBuy has helped Mitsukoshi Isetan complete dozens of livestreaming, and has also helped many other global merchants to launch countless livestreaming with good results.

Flying Tiger marketing is excited to announce a strategic partnership with Xingyun Group, to launch LinkieBuy in both Australia and New Zealand, to provide a one-stop cross-border integrated solution for New Zealand companies to enter China through a seamless omni-channel e-commerce experience.LinkieBuy is the world's largest cross-border digital service provider, for brands accessing the China market. Anchoring on their parent company Xingyun Group's worldwide warehousing and logistics network, LinkieBuy integrates its SaaS technology research and development with multi-channel online store deployment and operation solutions, to enable the digital transformation of Australia and New Zealand companies in the cross-border e-commerce channel in China. Flying Tiger Marketing offers world leading services and products to help western businesses capitalise on the marketing and sales opportunities in China. In addition to our marketing partnership with Alipay, we are now able to support New Zealand companies to expand their business and unlock new opportunities in China via the WeChat platform. Through this partnership with Xingyun Group, Flying Tiger’s international team will be complimented by LinkieBuy SaaS solution, to help Australian and New Zealand companies in developing their own private domain traffic to unlock new growth opportunities. We focus on the key attributes of each channel’s ecosystem, through brand building, to strengthen private domain traffic and retain consumers, in order to help Australia and New Zealand companies expand their business in China. “We are hugely excited about our new partnership with Xingyun Group and LinkieBuy. Flying Tiger already has very strong capability and experience helping our partners developing successful marketing and sales strategies to attract Chinese customers. This partnership enables us to offer the most powerful end-to-end solution for brands wanting to access the lucrative Chinese market,” says Flying Tiger’s founder, Ken Freer. Flying Tiger is committed to providing the most comprehensive and valuable marketing and promotion services for Australasian SMEs and overseas Chinese companies, exploring the local and Chinese markets.

As a world economic power, Japan’s retail industry has been extremely developed. Since the World War II, Japan’s retail industry has rebuilt, developed, prospered and matured amid the rapid economic rise in the last half century. As an important part of Japan’s industrial economy, the evolution of the retail industry is still very representative.The history of Japan’s retail industryThe start of modern retail in Japan can be traced back to the post-World War II. After the Second World War, the development of the Japanese retail industry can be roughly divided into five stages.The first period was the economic recovery and rapid growth period in Japan. After the war, the department store resumed. Although the government launched the "Department Store Law" to protect the interests of small and medium retail owners, the department store is still blooming in a more rapid way.The second period is the heyday of rapid economic growth. During this period, the large-scale trading companies and the rapid development of supermarket chains appeared, and Japan gradually entered the "supermarket era" from the "department era".The third period is the period of low growth after the oil crisis. After the first oil crisis, the Japanese economy entered a period of low growth. Large retail companies have begun to shift to diversified operations and business formats. At the same time, Japanese retail companies began to set foot in overseas markets to further expand their business scope.The fourth period is the crazy period of the bubble economy. In the late 1980s, during the period of Japan's bubble economy, crazy consumer supported the revenue growth of department stores, and their income increased significantly. In 1989, the growth rate of department store sales reached 10.10%.In the fifth period, the Japanese economy entered a period of low growth. Japan's retail industry has entered a period of high maturity, while non-store sales and e-commerce have developed rapidly.Nowadays, under the COVID 19 pandemic, offline retail stores, used to be the have-to destination of global tourists, are suffering low footage. Golden seasons such as the Spring Festival season and the Cherry Season have come to nothing. Not to mention the resurge of virus those days, the offline stores have less offline customers. According to data, the sales of Japan's four large department stores in January this year fell by about 30% compared with the same period last year. The development of e-commerce in JapanOn the other hand, the epidemic has also promoted the development of e-commerce in Japan. With the development of the Internet, the global e-commerce market continues to grow. Japan is the fourth largest e-commerce market after China, the United States, and the United Kingdom. In 2019, Japanese e-commerce sales were approximately $115.4 billion, a year-on-year increase of 4.0%.After the pandemic, the challenges increased for Japan retail industry, such as new changes in consumer values and lifestyles; downturn in economic development and new trends in globalization; and changes in society and industrial structure as well as digital economy. As services such as unmanned cashiers and online ordering continue to become popular, Japanese retailer will gradually increase their investment in digital businesses and promote continued innovation in retail formats.Challenges in Japan’s digital transformationNO.1 E-commerce encounters obstaclesHowever, the digital transformation of offline retailer in Japan is not easy. A very important reason is that retail technological innovation has benefited from the development of the Internet industry. In this regard, in the upstream Internet industry, China and the United States are indeed ahead of Japan. Although there are e-commerce platforms such as Rakuten and Amazon (Japan) in Japan, the overall scale of e-commerce is still very small. The reason behind it may be that the competitive advantage of Japanese e-commerce and offline retail is not obvious.There is no advantage at all in terms of price. E-commerce in China can gain price advantage by removing some middlemen, thereby squeezing the share of offline retail. However, after years of development in the Japanese retail industry, the entire distribution chain has been very optimized, with few intermediate part, and the efficiency of offline retail is very high.In addition, the cost of logistics industry in Japan is extremely high because of short of labor. Compared with China’s SF and other three delivery company, the logistics cost of JAMATO Japan and Sagawa, the biggest delivery company in Japan, is basically more than three times that of China, thus the online selling price must be more expensive than the offline.In terms of convenience, Japan has a large number of malls, convenience stores, and supplemented by various self-service vending machines. The convenience of offline shopping makes digital commerce harder than ever. Besides, Japanese pay much attention to the offline shopping experience. This leads to the fact that Japanese e-commerce companies are not developed well.NO.2 Trapped mobile paymentAlthough the Japanese were the first to invent QR code payments in the world, they were not interested in mobile payments. In Japan, cash or credit card payments are more common. In addition, the Alipay and WeChat Pay in Japanese stores are basically prepared for Chinese tourists.In addition, Japan's mature credit services and perfect credit reporting system make them more accustomed to credit card. Of course, they care more about personal information protection, and they are unwilling to log in personal information online, which has also led to the slow development of the internet payments.NO.3 Slow technological innovationIn the business process of Japanese companies, the introduction process of smart technology and new technology is very long, basically it takes about half a year, and there are at least 5 to 10 signing nodes, and the development of retail digitalization is promoted at almost every node. Everyone will face difficulties, leading to a very slow progress in the advancement of technological innovation in the entire industry.Retail industry, the Pioneer in JapanOf course, in the entire Japanese retail industry, there are still a small number of companies are breaking this barrier and at the forefront of technological exploration, such as Mitsukoshi Isetan, Daimaru Department Store, etc., they are very willing to embrace changes, but how these companies deploy their digital transformation. How did they conquer the challenges?As the largest department store group in Japan, Mitsukoshi Isetan is not only loved by Japanese people, but also by overseas tourists. It is a textbook for the Japanese retail industry. In order to reduce costs during the pandemic, quickly respond to changes in shopping habit, the Mitsukoshi Isetan Group pay more effort in digital transformation.In October 2020, Mitsukoshi Isetan formally signed a cooperation agreement with LinkieBuy, and launched the cross-border store Mini Program in December. The cooperation between Mitsukoshi Isetan and LinkieBuy is not only to meet the needs of Chinese consumers, but also to take a fancy to the complete cross-border e-commerce full-link solution provided by LinkieBuy. With the help of LinkieBuy, IT development, E-commerce operation and marketing, store digital management, warehousing and logistics can be solved efficiently, decreasing the invest costs and promoting the implementation of diversified strategies.Due to the pandemic, the sales of Japanese offline retail stores Daimaru Matsuzakaya have fallen the most, down 34.8%, and the rate of decline has increased since the third wave of the epidemic broke out in December last year. This has dealt a major blow to the strong offline retail of Daimaru Matsuzakaya Department Store. In order to achieve an increase in sales under the normal epidemic situation and restore the strong consumption power that the Chinese market can bring, Daimaru Matsuzakaya Department Store has begun to plan its digital transformation strategy, which has also promoted the development of its online business.In March 21, Daimaru Matsuzakaya Department Store officially signed a cooperation agreement with LinkieBuy after more than three months of research, inspection, and detailed confirmation.According to Daimaru Matsuzakaya, the development of online China business is an inevitable trend in the development of offline retail in Japan. However, due to the fact that it does not have the ability to operate independently, Daimaru Matsuzakaya has investigated a variety of online methods. In the end, it chose LinkieBuy because of LinkieBuy's rich experience in helping overseas offline retailers complete online digital transformation.LinkieBuy's parent company Xingyun Group is a leading domestic global commodity integrated service platform. Relying on the overseas warehousing and logistics service advantages of XingYun Group, LinkieBuy’s business has covered Asia, Europe, Australia, in more than 110 countries and regions, and it has achieved an absolute leading position in Japan.From the most basic SAAS store building to customization based on the specific demands of offline retailers, the full-link operation mode provided by LinkieBuy helps Japan stores in digital transformation.

LinkieBuy, a Chinese cross-border e-commerce comprehensive service brand, and Australian payment agency SuperiorPay launched their first online store, the New Zealand National Mall Mini Program, after one year’s cooperation. The Mall Mini Program was launched independently in WeChat, a Chinese APP. By far, the online store has been operating for nearly one month and has achieved favorable sales performance. With the Mini Program, the high-quality specialty of New Zealand can reach Chinese consumers directly, helping local businesses reduce the impact of the pandemic accordingly. LinkieBuy is a cross-border e-commerce comprehensive service brand of Xingyun Group in China. With the professional team, LinkieBuy has helped overseas merchants quickly achieve their independent online store construction as well as customer acquisition for large-scale sales by relying on the popular Chinese APP - WeChat. LinkieBuy not only helps retailers with digitalization transformation and multi-platform online store construction, but also provides global warehousing and logistics strategy, mini program management, multi-scene products distribution, and other trade services to China, promoting multi-category merchants to quickly enter China market. At present, its business has covered Asia, Australia, and Europe, cumulatively serving hundreds of renowned KA merchants, including global well-known retailers such as Mitsukoshi Isetan and Daimaru Department Store. As the first authorized partner institution of Alipay in Australia, SuperiorPay now has covered China’s mainstream mobile payment platforms such as Alipay and WeChat Pay, as well as other internet payment methods, providing diversified payment methods for cross-border transactions with China. It’s reported that this cooperation was conducted on the basis of SAAS platform. LinkieBuy built online store for New Zealand National Mall, while SuperiorPay helps handle the payments. Through the cooperation, Chinese consumers can purchase New Zealand specialty online directly, which may become a new sales growth for New Zealand and Australia merchants under the COVID-19 pandemic.

SYNOPSISWhat is WeChat Mini Program StoreWeChat Mini Program becomes a new battlefield for social e-commerceWeChat Mini Program Store, the first choice for global brands to enter Chinese market WeChat, with more than 1 billion DAU, is China's largest social media. In an era when traffic is king, WeChat has naturally become an unparalleled bonanza. The traffic acquisition of traditional e-commerce platforms is harder than ever, transactions relying on social software and social network have quietly become popular. And this is called the risen of social e-commerce. The continuous update and development of the WeChat Mini Program Store and the WeChat ecosystem have allowed social e-commerce companies to get rid of the plight of private transactions, armed them with courages to compete with traditional e-commerce platforms, and the Mini Program stores have gradually become an important channel for global merchants to enter the Chinese market. What is WeChat Mini Program Store Wechat Mini Program is an application that can be used without downloading and installing. Users can scan or search on WeChat to open it. The WeChat Mini Program Store, which is a combination of WeChat Mini Program and Store, also does not need to be installed and downloaded, and can be directly obtained, used and shared in WeChat, which is very user-friendly. But in fact, as a new format, the history of WeChat Mini Program Store is not long. In January 2017, the first batch of WeChat Mini Programs was officially launched. In December, the mini program opened game access and launched the Mini Program game "Jump Jump", which made a game fashion in China and has almost become a social game for the whole people. After the "Jump Jump", the mini program became a new norm, received the welcome and praise of WeChat users, and users are gradually adapted to this application format. Subsequently, WeChat opened the Mini Program application. Companies, governments, media, organizations or individual developers can all apply for registration of mini programs. Many entrepreneurs saw the business opportunities and began to move their stores to Mini Program and carry out their businesses with their social network. The WeChat Mini Program has also entered the era of Stores. WeChat Mini Program becomes a new battlefield for social e-commerce From 2000 to 2019, China's e-commerce industry grew out of nothing, from weak to strong and gradually become the world's largest and most influential e-commerce power. But it is worth noting that although e-commerce is still maintaining good growth, its growth has slowed down significantly; the traffic dividend is weaking, and traditional e-commerce companies must find other growth. The huge traffic of WeChat and other national software has become a huge treasure. On this basis, commercial transactions based on social software and social networks have emerged, that is social e-commerce. WeChat Mini Program + social e-commerce gave birth to the WeChat Mini Program Store. The advantages of WeChat Mini Program Store are mainly reflected in the following aspects: 1. TrafficMini programs are rooted in WeChat, and they naturally have a traffic advantage. As China's largest social platform, WeChat has not only a large amount of traffic, but also a wide circle, covering different age groups, occupations, and consumer groups. Grabbing WeChat users is equivalent to digging a huge treasure. The WeChat Mini Program Store is not an isolated entity. There are many WeChat ecosystems behind it. WeChat is not just a social software, its official account and service account are currently an important content platform in China, with a large amount of high-quality content. Enterprises or individuals can also register their own official accounts to attract fans with high-quality content. With the continuous upgrade of WeChat Mini Programs, the WeChat Mini Program Store can integrate online and offline to leverage exclusive traffic. At present, Mini Programs can be associated with official accounts, or they can be opened through user sharing, search, historical usage lists, other App, etc., and offline traffic can also be obtained through offline scan codes, nearby recommendations, etc. Therefore, to a certain extent, the WeChat Mini Program Store has its own social attributes, users and service providers can enjoy the payment, coupons, and content infrastructure systems in the WeChat ecosystem to provide a good user experience. 2. Independent and lightBeing accessible and ubiquitous is the biggest feature of Mini Program. Users don't need to care about whether they need to install the application, whether their phone memory is enough. For developers, WeChat Mini Programs also mean lower development and maintenance costs compared to traditional applications. Especially for fresh entrepreneurs and retailers, having online services is no longer an expensive and laborious thing. At the same time, there are service providers, such as LinkieBuy, a cross-border e-commerce service brand under Xingyun Group, can directly provide Mini Program Store development and agent operation services. Use batch development to help merchants solve R&D problems and reduce development costs. For merchants, the Mini Program Store has become "at their fingertips." 3. In-depth marketing of private traffic As early as 2017 and 2018, many e-commerce merchants have noticed the fact that traffic growth has slowed down. When the traffic dividend is gradually exhausted, it has become the unanimous choice of all businesses to dig more value from old users, and the concept of “private traffic” has gradually become popular. Compared with public traffic, private traffic has the characteristics of uniqueness, privacy, aggregation, fission, and progressiveness. The progressiveness is mainly reflected in the shift in operating philosophy from focusing on "traffic" to focusing on "person", which is also an important part of the new retail user operation logic. WeChat is China's largest social platform for acquaintances, and the Mini Program Store rooted in WeChat also naturally gain private traffic. Through the operation of Moments, WeChat groups, official accounts, Mini Programs, video accounts, other APPs, and offline stores, businesses can directly reach and establish contact with consumers, and introduce them to their customer list. Gradually, the customers will be shaped as a community. The customers remained in the community will become private traffic of the merchant. The merchant can carry out publicity, promotion and other activities in the community, publish the content and topics to appeal the community users, and achieve direct communication with the users. The two parties’ continuous contact will help to form the emotional value of the brand and the stores, thereby realizing in-depth marketing to customers. WeChat Mini Program Store, the first choice for global brands to enter Chinese marketCross-border e-commerce was rooted in traditional foreign trade. It has only a short history of 20 to 30 years. Thanks to the rapid improvement of internet technology, cross-border e-commerce has shown explosive growth. It is estimated that in 2021, the scale of China cross-border e-commerce market will reach 15 trillion yuan. With the declining traffic and high costs of traditional e-commerce platforms, the Mini Program Store based on the WeChat ecosystem has now become an important channel for many global merchants to enter the Chinese market. According to public data from LinkieBuy, a well-known cross-border e-commerce service provider in China, hundreds of well-known global merchants from Asia, Europe and North America, including KissBaby, Benlux, Komehyo, lifespace, etc., have established their Mini Program Stores on WeChat with the help of LinkieBuy, and by far they have achieved favorable sales performance. Currently, more global merchants are expected to launch WeChat Mini Program Store in China.

Entering China Market is on the agenda of many companies for it is large and growing. However, choosing an appropriate market entry strategy for China is not an easy decision. There are quite a few channels and each of them has advantages and disadvantages. This article will introduce fundamental three, 1) find a distributor; 2) choose an e-commerce platform; 3) invest an enterprise in China. These three methods will be compared so that you will know what suits your business best. FIND A DISTRIBUTOR Cooperating with a distributor may be the easiest and quickest strategy of entering China. By shipping your products to the distributor, you will effectively pass the risk onto them which will motivate them to actively try to sell your goods. Though it’s the most effective way to export to China in a short run, there are some disadvantages. For instance, some distributors are based on Hong Kong or Taiwan, they are not that closely connected to Chinese market, and some are even not allowed to sell to end-users by law. Therefore, they must cooperate with another company authorized to cross-border trade, making the distributor an additional middleman. That means the price of the product will increase and it is not good for margin effect to attract more customers. Besides, this kind of distributors are far away from end-users, and they have little direct dialogue with customers, thus they cannot hear the opinion about the products from users, which is not good for product improvement. In this circumstance, choose a distributor based on Chinese mainland may be better, no middleman price, connect directly to end-users. However, there are several kinds of Chinese distributor, Foreign Trading Corporations (FTCs), Industrial Trading Companies (ITCs), and independent trading companies for example. The FTCs and ITCs, such as China Shenzhen Foreign Trade Group and China Shipbuilding Trading Co., Ltd. are established by government to assist domestic companies in export and import. Nowadays, these groups primarily focus on exports, which usually accounts for most of their turnover, but they are also increasing their efforts for needed imports. What appeals most is they are authorized, experienced organization that has an established infrastructure to deal with foreign trade. However, most of these groups are not knowledgeable about your specific product area, and oftentimes function as “order takers” for end users, and they may not be very interested in actively marketing your products. Otherwise, ITCs mainly owned by local government, thus they can focus only 1 to 3 provinces, make your products limited only in these areas. As the government are encouraging cross-border trade, lots of independent cross-border trade companies established those years. Compared to FTCs and ITCs, those independent companies are more aggressive to seek interest. They will work hard to promote your products and react more quickly to enhance the sell. But be careful when choosing such company, for some are not authorized for foreign trade, thus you must check their qualification. In a summary, find a distributor is an easy and quick way to enter China market in a short time run, but it’s not help in build brand and earn product reputation. CHOOSE AN E-COMMERCE PLATFORMAccording to a report released by China Internet Network Information Center, there are about 1.1 billion internet users and 0.79 billion online shoppers in China. It is obvious that Chinese online market is a great cake, thus this article lists e-commerce platform a special part. When comes to cross-border e-commerce trade, Tmall International, JD International, Kaola and a lot of other platforms are available in China. All the have their own followers. From the perspective of business owner, this article will divide those platforms into 2 categories. One is collective platform with a lot of individual stores and brands, another is platform helps business owners to develop their independent online store App or Mini Program. Collective platform like Tmall, JD and Kaola will charge business owner for registration, technology fee per year, and service fee per order. These platforms are large, with a lot of users. At the same time, there are also a lot of stores and brands, the customers may skip your stores. So, to increase visibility, one must buy recommendation service, that is advertisement, so the stores and goods could be seen on the banner or the top of the search list. then there comes to another problem, all store owners buy ads, so one by one, the price goes up. If you want to join a big platform mentioned upward, you of course could have a lot of potential customers, but the cost is expensive unless your products is special in this platform. To solve this problem, some brands choose other platform, like LinkieBuy, to develop their own Mini Program based on WeChat and Alipay, two social and payment applications used by billions of people every day. By choosing a cross-border e-commerce service provider, LinkieBuy for example. You will get a dependent online-store Mini Program in a short time. This Mini Program is based on social media like WeChat, where are a lot of potential customers could be found. But due to the culture differences, how to attract those potential customers is a big challenge. It’s a common problem, so platform like LinkieBuy developed their own management team, they will seek customers from WeChat and other social media to increase the turnover of the store. And by customer management, the store will build its reputation to attract more followers. Cross border E-commerce is a kind of direct exportation, business owner can have direct dialogue with customers, it’s good for the update of the products. And through direct connect, the store may find a new demand. Of course, some stores, especially big chains, choose to have stores in all kinds of platforms. But small or new-to-China store could choose one at first. By the way, shipment of goods from the manufacturer directly to the end customer is relatively easy in times of e-commerce. All in all, e-commerce is recommended to export, but business owner should choose suitable platform according to the budget and products. INVEST AN ENTERPRISE IN CHINAForeign investors could set up a joint venture in China to entering Chinese market. A joint venture helps a lot in cross border trade. Most importantly, joint ventures help foreign companies gain access to China’s domestic market while maintaining control over their activities. Second, joint ventures help many foreign investors take advantage of China’s relatively well-educated, low-cost labor force to produce their product. Other advantages include improving access to local resources, favorable treatment from the Chinese government, for example, the tax exemption, obtaining financing, securing direct and indirect support. In addition, a joint venture helps foreign exchange. At the past, foreign investors have to set up joint ventures in China. But nowadays, Chinese government encourages foreign investors and cross-border trade, making some changes in foreign investment, which allowing foreign investors to set up company independently in China. So, if necessary, a company could set up an independent company to explore the Chinese market. This is the end of the Channel introduction, all export strategies have their own pros and cons, the most significant thing is to choose one based on your budget and your product. Hope this article can help you in entering Chinese market, if you have any questions, please let me know in the comment area.

Synopsis· The history of Japanese drugstores· Main sales channels of Japanese drugstores· Japanese e-commerce development will usher in an outbreak period· The transformation of Japanese drugstores Japan had the highest density of pharmacists and drugstores among the Organization for Economic Co-operation and Development (OECD) countries. Japan is the first country that make the “pharmacists and drugstores” written as a separate category in the law. In addition， pharmaceutical products are provided into three categories in Japan and the Pharmaceutical Affairs Act defines it as "outside pharmaceuticals". For a more precise definition, "medicated cosmetics." In recent years, as the life improved, the demands for pharmacy increased. Before the COVID-19 epidemic, drugstores are the “have-to-go place”. Due to their advantages in price, service, and convenience, drugstores are not only popular among foreign visitors, but also local consumers. And the drugstores paly a vital role in the Japanese retail industry. The history of Japanese drugstoresThe prototype of the modern drugstore appeared in the United States in the early 20th century. Around 1900, the United States began to gradually implement separation of treatment and medicines. but due to large area and sparse population, people must drive far to get medicines every time which is very inconvenient. To solve this, it has become a general trend to open pharmacies near residential areas. However, the operation of pharmacies requires professionals, and it is difficult to maintain without not enough profit. As a result, there was the idea of ​​equipping pharmacies with profitable cosmetics and daily groceries. This was the embryonic form of the "drugstore chain". Since its born, the drugstores were welcomed by consumers leading to their fast growth. In Japan, after 1955, Higuchi, Kokumin, and Segami took the lead in chain stores, most of which were developed from pharmacies near train stations. Another opportunity was that in the early 1990s, the bursting of the bubble economy made the consumption behavior of ordinary Japanese consumers more pragmatic and more price-sensitive. Coupled with the severe business environment facing the downward adjustment of drug price standards since the 1990s and the price reduction requirements from medical institutions, it has made expansion and business efficiency a top priority. In the sluggish economic environment, chain pharmacies started by providing relatively low-priced medical supplies, and then developed to provide cosmetics and general merchandise, which are gradually being welcomed by consumers. Main sales channels of Japanese drugstoresJapanese drugstores are mainly sold in pharmacies, while Japanese drugstores are very mature. According to data from the Japan Chain Pharmacy Association, Japanese chain drugstores reached 20,631 in 2019, and the total sales of cosmetics in chain drugstores In recent years has exceeded 70 billion yuan. In addition, the concentration of Japanese chain drugstores is high, about 70%, and the Japanese drugstores are also very competitive correspondingly, thus they often sell products through promotion.As competition increases and homogeneity becomes more and more serious, traditional Japanese drugstores represented by Kiyoshi Matsumoto have begun to show a decline in performance. Traditional shops are getting farther and farther away from young people, and transformation is imminent. Some drugstores that have difficulty operating are gradually being integrated by stronger drugstores. In fact, the reform of Japanese drugstores has begun. Whether in terms of store image, brand structure, beauty services, etc., it is younger, more fashionable, and less luxurious. Compared with traditional Japanese drugstores with crowded and messy displays, the business model has almost completely subverted. Surprisingly, compared to the dominant drugstores and relatively high-end cosmetics stores, Japanese e-commerce channels seem to be still in the infancy, and cosmetics e-commerce sales account for a relatively low proportion. It is reported that the main online shopping platform in Japan is Amazon, and the proportion of cosmetics online sales is only about 10%. On the one hand, because most housewives in Japan did not go to work earlier, they had plenty of time to go to physical stores to buy products. On the other hand, the ubiquitous Japanese drugstores are everywhere and have better services. For consumers, it is more convenient and faster to buy products in physical stores. Furthermore, compared to the Chinese market, logistics costs in Japan are also higher. This limits the development of Japanese e-commerce channels to a certain extent. The blooming of Japan's e-commerce At present, for new brands, the first choice to test the products is e-commerce. This will help in the collection of consumers' evaluations and use experience of new products. At the same time, mobile payment has gradually emerged in Japan. In order to attract Chinese tourists, some stores have already connected to Alipay and WeChat and other internet payments. As young consumer become mainstream, the development of e-commerce will soon usher in an explosive period. Last September, Japan's leading drugstore Matsumoto Kiyoshi closed 50 stores in one month due to the epidemic. According to Matsumoto Kiyoshi's financial report for the second quarter of 2020, because of the reduction of tourists, the adjustment of store opening hours and the reduction of local consumers going out, the group's cosmetics sales fell by 23% year-on-year; net profit fell by 40.5% year-on-year. In a short term, the tourism industry unable to recover which push the Japanese retail industry to look for new growth and cooperate with overseas platforms. The transformation of Japanese drugstoresRelying on the "Saas technology + e-commerce supply chain + marketing” model, LinkieBuy has successfully won the hearts of Japanese drugstores. Japanese offline drugstores, led by Sapporo Drug Co., Ltd. and Tsuruha Drug Co., Ltd., have signed cooperation agreements with LinkieBuy. In terms of the SAAS system, LinkieBuy is committed to creating a one-stop cross-border service solution, empowering offline drugstores in Japan with mature e-commerce technology, and construct a cross-border e-commerce platform covering multiple channels such as mini programs. China Unicom Customs interface, easy to complete cross-border commodity transactions. LinkieBuy personalizes and customizes independent cross-border mini program for brands. With rich marketing methods, and refined user operation systems for Japanese drugstores, it helps in user acquisition, promotion, and conversion. On September 20th, Tsuruha Drug formally signed a cooperation agreement with LinkieBuy. After more than a month of preparatory work, more than 500 SKU products were prepared for its online store mini program. On October 20th, LinkieBuy officially launched Tsuruha online drugstore as planning, through dedicated online planning and operation, it achieved great sales performances. Scan with WeChat to visit Tsuruha DrugLast November, Sapporo Pharmacy Co., Ltd. formally signed a cooperation agreement with LinkieBuy, and launched the cross-border mall mini program the same month. Although currently affected by the epidemic, shopping abroad is difficult to achieve, but LinkieBuy provides a complete cross-border e-commerce full-link solution, helping Sapporo Pharmacy to build an online store, providing marketing and operations, logistics and warehousing services, and Sapporo Pharmacy Makeup products can reach Chinese consumers directly. Scan with WeChat to visit Sapporo Durg Online StoreFrom the establishment of the most basic SAAS mall to the on-demand customization according to the specific conditions of overseas offline retailers, LinkieBuy provides a full range of cross-border e-commerce solutions for offline drugstores in Japan. In the future, LinkieBuy will also work hard to help more Japanese drugstores complete the digital transformation of their business in China.

The Coronavirus (COVID-19) outbreak has brought considerable human suffering and has become one of the biggest threats to the global economy. Cities and even countries are in lockdown from time to time all over the world, the tourism industry, film and television industry and catering industry were directly destroyed, causing bankrupt of numerous companies. Nearly a quarter of companies closed either temporarily or permanently in March and April last year, according to a study published by American National Bureau of Economic Research. Situations in Europe and Asia are the same. Even now, the affect and the aftereffect of the pandemic is still there as the coronavirus cases are still on the rise. Not only small-business owners are concerned about their survive, so are the Century-Old Business owners, especially the chain retailers. Debenham, once a lynchpin of the UK retail landscape, announced its closing last May, and permanently closed on May 15, 2021, leaving this 242-year-old business in history. There is no doubt, the pandemic and associated restrictions accelerated its closing, but they only tell part of the problems that the companies have encountered. Its increasing competition from low- cost rivals like Primark, as well online disruptors such as ASOS and Boohoo also contributes a lot. Besides these environmental effects, the company itself are deep in problems, the design is out of date and what affect more is Debenham’s ignorance of the changing shopping habit. Its expansion of offline stores caused debt problems, while the digitization strategy was almost purely hanged. When the pandemic outbreak, the footfall of offline stores dropped dramatically, to reduce cost, Debenham once closed some unprofitable stores and launched a stuff reduction plan. But it wasn’t helpful. Later, the board turns to investors, but failed too, leaving 12000 jobs at risk. Neiman Marcus, an American luxury department store chain, filed it’s bankruptcy last September, this 113-year-old company became one of the highest-profile retail collapsed during the Covid-19 pandemic. But things are a little different in Japan. In 2020, Physical stores have taken a major hit from pandemic because of the drop in foreign travelers visiting Japan. the sales of department stores nationwide in Japan decreased by 25.7% year-on-year, a decrease of more than 1.5 trillion yen from 2019, to 4.2204 trillion yen, which is the largest since the start of statistics in 1965. The decline was also the lowest level since 1975, according to statistics from the Japan Department Store Association. And sales of Japan’s five major department stores in February fell by 5% to 11% compared with the same period last year. Among them, Mitsukoshi Isetan fell by 8%. Mitsukoshi Isetan, founded in 1673, is an international department store chain with headquarters in Tokyo, Japan. It launched a digital policy in 2017, but not until last spring, its online system began to accelerate and online customer service provided. In June 2020, a online customer service based on OMO launched, later a Mini Program contains 14 stores of Isetan Shinjuku released in November. By March 2021, 52 brand stores are available online, resulting in 10000 downloads. As of May, there were about 200 employees in the company responsible for online customer service. After another lockdown, the number of online chat and video customers tripled, with the conversion purchase rate 50%. In addition, Mitsukoshi Isetan launched a shoe trial Mini Program YourFIT365 service in 2019, and an upgraded version Your FIT 365 Trial in February 2020 to provide customers with intelligent molded shoe samples for free, and customers can enter foot shape data online to get purchasing reference. And of course, if customers purchased online, the goods will be delivered to them by mail. Scan with WeChat to visit MITSUKOSHI ISETAN ONLINE STOREDaimaru, a large department store chain in Japanese, traces its history to Dai-Monjiya, a dry goods store in Kyoto founded in 1717. Now, through 300 years development, it has seven department stores and 3000 employees in Japan, has long been a go-to destination for Chinese shoppers in Japan.According to released data, the turnover of Daimaru in January this year dropped by about 34.8%, the biggest decrease of Japanese retailer chain. Actually, in September 2020, Daimaru established a new digital business development department and launched a limited-term luxury-clothing-renting project. Customers can rent 3 domestic and foreign branded products per month after paying a certain guarantee fees. Of course, cost of round-trip shipping and laundry fees, as well as basic repair costs for scratches also needed. This project applied only online, and about 50 well-known brand products that can’t be sold at ordinary times earn their show time in pandemic. And this project was believed an innovative service that reduces contact and creates new customers as well as bring high profit performance. Considering the population of Japan, however, these tourism-dependent department stores cannot rely only Japanese. According to the International Monetary Fund (IMF), the only major economy to grow in 2020 was China, registered a growth of 2.3%. The IMF is, however, predicting global growth of 5.2% in 2021. That will be driven primarily by countries such as India and China, forecast to grow by 8.8% and 8.2% respectively. Since the virus is still raging in India, Indian economy will hardly grow as prediction. However, with strictly control over the pandemic, China economy is slowly recovering. Definitely, with billions of people and high rates of vaccination, as well as the close distance, Chinese online market is the best exploring destination. Mitsukoshi Isetan entered Chinese online market through Tmall in 2016, and in September 2018, it launched in JD. Tmall and JD are both online shopping platform in China. This year, with the help of LinkieBuy, a one-stop Chinese cross-border e-commerce service platform, Isetan released an Online Shop Mini Program on WeChat, a chat APP used by billion people every day, to connect with customers directly. Followed Isetan, Daimaru also launched a WeChat Online Store Mini Program with the help of LinkieBuy this June. This is Daimaru’s first entering in China. Considering the importance of its own customers and the high AD budget on traditional shopping platform like Tmall and JD, Daimaru choose LinkieBuy to formed a DTC independent shop on WeChat.Scan with WeChat to visit Daimuru Online StoreBy far, with the effect of the pandemic, these Century-Old department stores are still struggling to adapt to new shopping habits. Digitization and cross-border e-commerce are inevitable for them. And relying on platforms or develop DTC independent shop also need to be considered.

With the popularization of vaccines, the impact of the epidemic on the Chinese economy has gradually decreased. According to the data released by the National Bureau of Statistics of China in September: In August, the total retail sales of consumer goods in China was 3,439.5 billion yuan ($533.794 billion), a year-on-year increase of 2.5%. From January to August, the total amount of retail sales was 28,122.4 billion yuan ($4364.46 billion), an increase of 18.1% year-on-year and an increase of 8.0% from January to August 2019. The total market size of consumer goods retail in China will reach 48 trillion yuan ($ 7449.37 billion) in 2021, making it the world's largest consumer goods market, according to relevant Chinese research institution. 1. Small changes in huge China marketAlthough the direct impact of the epidemic on the Chinese consumer goods market is gradually decreasing, the consumption habits formed since the epidemic are reshaping the Chinese market. First of all, more and more retailers are turning to online platforms, leading the rise of new retail. According to the National Bureau of Statistics of China, China's online retail sales in 2020 reached 11.76 trillion yuan ($1.83 trillion), an increase of 10.9% over 2019. It is estimated that China's online retail sales of consumer goods will increase to 12.8 trillion yuan ($1.99 trillion) in 2021. With the huge market scale of the retail industry and current consumption upgrades and the sluggish traditional retail industry, exploring new retail and moving to the online market has become the only choice for the traditional retail industry. Second, the epidemic has aroused public attention to health, and China's health care products market has grown strongly. According to data from iiMedia Research, the market size of China's dietary supplements industry reached 222.7 billion yuan ($34.56 billion) in 2019, a year-on-year increase of 18.5%, and it is expected to reach 330.7 billion yuan ($51.32 billion) in 2021. It is worth noting that the Chinese consumers of health care products were mostly middle-aged and elderly people in the past, but in recent years, young people's attention to health has gradually increased. The post-90s generation in China is becoming a new force in purchasing dietary supplements. The changes in consumption patterns and the participation of a large number of young people have greatly changed the sales channels of health products, and the dietary supplements e-commerce has become the biggest winner. Due to the strict production process and strictly quality supervision system, Australia's dietary supplements is popular in China. Since 2019, Australia is the largest source of Nutrition and Health Food imports to China with an import volume of $730 million, accounting for 21% of China’s total imports of nutrition and health food, which is $3400 million, according to China Chamber of Commerce for Import and Export of Medicines and Health food Products. 2. For Australian company, how to seek profits in changing China market According to Australian CMA report, due to the aging of the population and the improvement of living standards, China's demand for Australian health care products will double in the next three years. This is an opportunity for the Australian health care products industry. Among the first Australian companies marching into China's health care products industry, Health More is even the leader. In 2014, aware of the popularity of health products in China, Health More came into being, it focuses on bringing high-quality products made in Australia and New Zealand to the Chinese market. With the help of Health More, not only Australian health products and milk powder popular in China. Sales, even many small Australian family-run businesses can make a big splash in the Chinese market. Lucas Pawpaw, as we all know it, became the most famous little red tube in Australia under the promotion of Health More. Currently, Health More is the general distributor or first-level agent of more than 200 top Australian and New Zealand brands. After the 2020 epidemic, aware of changes in the Chinese consumer market, Health More decided to increase sales channels and enter the Chinese cross-border e-commerce market. However, Health More is hesitant to choose a traditional e-commerce platform or establish an independent cross-border mall. On the one hand, traditional e-commerce platforms have a lot of traffic, but the competition is fierce, and the platform fees are not low. On the other hand, independent shopping malls are difficult to develop and operate, but it is easy to accumulate their own customer groups and build brand loyalty. After thoughtful consideration, on December 31, 2020, Health More signed a cooperation agreement with LinkieBuy, the world's largest cross-border digital service provider in China, and launched the Health More overseas flagship store mini program mall in April 21. 3. LinkieBuy, help you explore the Chinese market LinkieBuy is a one-stop cross-border e-commerce service platform of Xingyun Group, dedicated to helping merchants enter the Chinese cross-border e-commerce market. In this cooperation with LinkieBuy, Health More felt a great sense of security.Scan with WeChat to visit HealthMore Online StoresFirst of all, LinkieBuy has a professional R&D team. After the signing of the cooperation agreement, based on the SAAS platform, LinkieBuy helped Health More quickly construct a mini program mall on WeChat. The customized UI, multi-language operating system, and detailed data analysis backend made Health More feel the speed of China and gained confidence when exploring the unknown e-commerce market. In addition, LinkieBuy has a large professional online store management team with extensive experience in the Chinese market. Through WeChat fan club running, activity planning and advertising, the team provided Health More with professional cross-border e-commerce operation services, expanded its influence, and quickly improved its sales performance. Last but not least, Health More was guaranteed by Xingyun Group. Xingyun Group is China’s leading digital supply chain service platform. It has a strong global supply chain, logistics and transportation capabilities that can provide merchants with one-stop cross-border B2C solutions. Currently, Xingyun Group has 17 overseas bonded warehouses and 26 domestic bonded warehouses. It has the logistics and transportation capabilities of all links from the merchant warehouse to the consumer. According to the needs of commodity transportation, Xingyun group can provide more optimized warehousing logistics solutions. In other words, as long as Health More continues to dig outstanding products, everything that remains to enter the Chinese e-commerce market can be handed over to LinkieBuy. This allows Health More to focus on the development of local quality products in Australia and New Zealand. It is foreseeable that with the rapid increase in Chinese consumers' demand for green and quality products, the Chinese market will be a huge blue ocean for Australia and Australian high-quality products.

CONTENTS1. The status of China's second-hand luxury market Blooming market with large stock 1st and 2nd tier cities blooming, lower-tier cities expanding Imitations hurt the industry, and the norms are on the way 2. Factors driving the development of the second-hand luxury market Price advantage Environmental protection awareness Personality pursuit3. The development trend of China's second-hand luxury market Consumers return to rationality and pay more attention to value Delegated Purchase may disappear, online purchases become mainstream LinkieBuy, a new but promising way to enter China Since the reform and opening up, China's economy has developed rapidly, ordinary people's pursuit of life quality has gradually improved, and the purchasing power of luxury has also increased. It can be seen in last year; China was the only luxury market worldwide that maintain growth in 2020. With the development of the luxury market, China's second-hand luxury market has gradually emerged. During the 1990s, pawn shops appeared in the streets and lanes and became an important channel for Chinese people to deal with luxury (mostly gifts). Since 2011, a variety of second-hand luxury stores that emulate Hong Kong Milan Station have blossomed in first-tier cities. Unlike Hong Kong's Milan Station, which originally relied on idle luxury from local ladies, second-hand luxury stores in China Mainland are more rely on common consumers. After a gift-giving holiday, second-hand luxury stores will have a booming business. With the further improvement of Chinese purchasing power, more and more people buy luxury when traveling abroad, and second-hand luxury stores in Japan and South Korea have become popular destinations of Chinese tourists. The 2020 epidemic has interrupted global cross-border tourism, and the global second-hand luxury market has also undergone considerable changes. This article will discuss China's second-hand luxury market from the market status, driving factors, development trends and how to join this blue ocean. 1. The status of China's second-hand luxury market Blooming market with large stock In recent years, Chinese consumers have become more rational in their consumption habits, realizing that second-hand luxury are both economical and environmentally friendly. At the same time, due to the slowdown in economic growth, luxury consumers are selling goods because they are worried about asset bubbles. Buyers pursuing cost-effectiveness, the two factors hit it off and quickly contributed to the booming of China's second-hand luxury market. In 2016, the scale of China's second-hand luxury market was only 5.85 billion yuan, and it rose to 17.3 billion yuan in 2020, with a compound growth rate of 31.1%.2016-2020 China's second-hand luxury market size statistics and growth However, compared with the global market, the conversion ratio between new luxury products and second-hand transactions in China is still low, and the conversion rate is currently only 5%. Compared with the 20% of other developed countries, China's second-hand luxury market still has a lot of room for development. Some experts said that in view of China's strong luxury consumption capacity, in the future, the second-hand luxury market is expected to become a new trillion market. 1st and 2nd tier cities blooming, lower-tier cities expanding At present, consumption of the second-hand luxury market in China is mainly concentrated in first-tier cities, new first-tier cities and second-tier cities, with consumers in the top ten cities accounting for more than 45%. However, it is worth noting that the acceptance and consumption power of luxury in third- and fourth-tier cities are gradually increasing, and the frequency of purchasing second-hand luxury has increased significantly. Purchasing power accounting of luxury in different city group Data show that in 2019, consumers in my country's first- and second-tier cities for luxury accounted for 56%, and consumers in third- and fourth-tier cities accounted for 44%. With the development of second-hand e-commerce, transaction behaviors and processes are simpler, which can overcome the problem of insufficient coverage of second-hand luxury stores in third- and fourth-tier cities. The huge population base of third- and fourth-tier cities will gradually show greater market potential and strong purchasing power as consumption power increases. Imitations hurt the industry, and the norms are on the wayIn front of the huge blue ocean of China's second-hand luxury market, people from all walks of life come. Second-hand luxury purchases, offline stores, and e-commerce platforms have sprung up, greatly reducing the difficulty for consumers to buy, but there are still many irregularities in the market due to its own characteristics: Brands usually do not provide identification services, ordinary consumers lack identification capabilities, trading venues are gradually shifting to online, and social payment functions are complete, resulting in more channels for selling fakes, and more difficult for consumers to protect their rights. Although Chinese government has strengthened market supervision and increased penalties for the sale of counterfeit products, driven by huge profits, illegal businesses still take risks. Low imitation and high imitation emerge in endlessly. In addition, the sale of second-hand luxury needs to be marked with the old and new grades. However, in order to sell the goods as soon as possible, many merchants often hide flaws. If they do not mark the second-hand luxury according to the new and old grade rating standards, consumers will receive goods that do not meet the rating standards. Comparing the second-hand luxury market in the United States, Japan, and China, it can be seen that the second-hand luxury platform in the United States is positioned at a high-end, and the platform only sells first-line luxury brands. The industry is highly competitive. The representative listed company is The RealReal; the second-hand luxury process in Japan includes product acquisition, cleaning, Maintenance, refurbishment, secondary sales and buyout pre-sales and after-sales services, with a complete supply chain, representing listed companies as SOU Inc; China provides a secure trading platform for buyers and sellers, with 10%-20% commissions, representing listed companies SECOO. Compared with the United States and Japan, China's second-hand luxury market provides a trading platform sales method, and the overall development model needs to be improved. Therefore, for Chinese second-hand luxury merchants or e-commerce platforms, a reasonable after-sales guarantee policy, a reasonable imitation inspection mechanism, a perfect merchant certification system, and regular self-inspection and spot checks will be a trick to win the battle in the trillion second-hand luxury market. 2. Factors driving the development of the second-hand luxury market In recent years, the second-hand luxury market has ushered in explosive growth due to changes in Chinese consumers' consumption concepts and consumption environment. The following points can explain some of this change: Price advantageCompared with new products, the second-hand price advantage is self-evident. According to the appearance and style of second-hand luxury, generally a person only needs 20-50% off the original price to get their favorite item. For example, a bag that costs ten thousand dollars may only cost a few thousand for second-hand use. This is a very good choice for consumers who don't have enough budget and want to improve their quality of life. Because of the price, most consumers can easily buy it. Therefore, Chinese consumers of second-hand luxury have gradually moved closer to the general public from high-income, high-class groups, and are showing a younger trend. According to data from the World Luxury Association, the average age of Chinese luxury consumers has fallen from 35 to 25. Post-90s and post-00s have gradually become an important consumer force in the second-hand luxury market and will surely become one of the important factors driving the market in the future. Environmental protection awareness In Europe, America and Japan, the second-hand luxury industry emerged earlier, and consumers have more mature awareness, believing that second-hand are both economical and environmentally friendly. Stella McCartney, a British designer brand known for its environmental awareness, has reached a cooperation with The RealReal, the America largest second-hand company, to resell the brand's second-hand clothing to reduce environmental pollution caused by clothing waste. In recent years, with the promotion of the Chinese government, the concept of environmental protection has gradually become popular in China, and a large number of consumers have greatly increased the acceptance of second-hand goods, especially second-hand luxury. Personality pursuitIt is a common phenomenon for Chinese consumers, especially young consumers, to pursue individuality. Compared to cookie-cutter new products, buying second-hand goods seems more attractive. The former owner of each luxury product gave it a different meaning and made it a unique existence. Obsessed with finding the story behind each item is also a project that Chinese consumers enjoy. At the same time, fashion is a kind of circulation, and sometimes second-hand does not mean obsolescence, but represents the trend. Many of the new models launched by big brands every year are mostly based on classic styles, and even directly launch re-engraved items, which invisibly stimulates consumers' interest in the classic original. 3. The development trend of China's second-hand luxury market With the global economic slowdown, the growth rate of the luxury industry has slowed. In the face of global uncertain political factors, economic factors and other multiple backgrounds, the development of the luxury industry will also enter a new normal stage. Consumers return to rationality and pay more attention to valueThe Chinese luxury market has always been an important engine for global growth, the purchasing power of the market remains strong, however, after 20 years of fashion consumption and ostentatious consumption of luxury brand logo worship, Chinese consumers have gradually begun to pay attention to luxury brand culture and purchase inner value. A Chinese-style luxury consumption upgrade is being carried out on a large scale. According to different product categories, the second-hand luxury market can be divided into four categories: luggage and leather goods, clothes and shoes, high-end watches and jewelry accessories. From the perspective of sales, due to various styles, slow update speed, and high-cost performance. luggage and leather goods have become the first choice for buying second-hand luxury, and the transactions is far ahead. In 2020, luggage and leather goods accounted for 58.1% of the second-hand luxury market, a decline from 2019, but it is still the largest consumer category of second-hand luxury, followed by clothing, shoes and hats. In 2020, the transaction volume will increase significantly. The market share rose to 24.5%. It is not difficult to predict that in the future, classic luggage will remain a hot commodity in the second-hand luxury market, and individual classics will even serve as a function of investment preservation. Delegated Purchase may disappear, online purchases become mainstreamFor a long time in the past, because of the lag in the update of Chinese styles compared with Europe, coupled with China's import tax system and brand pricing strategy, the price difference between China and Europe for the same product reached more than 30% at one time. Therefore, buying luxury abroad or looking for someone to buy on behalf of others has become the main means for consumers to buy luxury and second-hand luxury. In recent years, the update of domestic new product styles has been synchronized with the international ones. The import tax rate has been lowered several times, and the difference between the European and domestic prices of major luxury brands has narrowed to within 15% and there is still a downward trend. At the same time, because purchasing agents are involved in tax evasion and other issues, they have been criticized by the authorities. With the development of international cross-border e-commerce, more and more consumers will be able to buy second-hand genuine products through online channels. LinkieBuy, a new but promising way to enter China In 2020, affected by the epidemic, it’s difficult to purchase abroad. More and more merchants choose to enter Chinese market online, and second-hand luxury merchants are no exception. KOMEHYO, a famous Japanese zShops, also the biggest competitor of SOU. Inc. mentioned above, signed a cooperation agreement with China e-commerce service provider LinkieBuy in May this year to jointly enter the Chinese market. For Japanese second-hand luxury stores, such as KOMEHYO and SOU are highly relied on Chinese consumers. They are biggest competitor of each other, but the difference is KOMEHYO has already began its online exploration years ago, and SOU are more stick to offline stores. In 2020, the epidemic has greatly affected the instore footfall. Online has become the only way to survive. Due to its online experience, KOMEHYO reacts quickly to the Chinese market and choose LinkieBuy as its partner to enter Chinese online market. With the help of LinkieBuy, KOMEHYO launched its cross-border online store quickly on WeChat, the biggest social platform in China. And with the resources of its parent company Xingyun Group, LinkieBuy provides full-link cross-border e-commerce services, helping KOMEHYO handle IT, logistics, warehousing, payment, clearance and delivery. By far, through the efforts of the professional Chinese e-commerce operation team, KOMEHYO has now won a large number of loyal consumers in China online market. Scan with WeChat, you can visit KOMEHYO ONLINE STORE

LinkieBuy and OuiTrust formally reached a strategic cooperation to help European stores in digital transformation and Chinese market exploration using their respective advantages. It’s reported that both parties will cooperate closely in online store construction and management, digital transformation, cross-border payment, cross-border e-commerce services and other aspects to help European stores achieve digital transformation and enter China’s e-commerce market in a legal, easy and fast way. LinkieBuy and OuiTrust both agreed that in the era of epidemic, due to various travel restrictions, the world consumer habits have already changed in a shaking way. Cross-border e-commerce will be the main form of global trade. The huge consumption potential of China and numerous well-known brands of French appeal the two parties and accelerated their cooperation. According to the agreement, LinkieBuy will provide a one-stop e-commerce solution to China for European businesses, it will provide services including store digital transformation, cross-border online store construction and cross-border logistics services. OuiTrust will fully exert its advantage in the cross-border settlement of Eurasian SMEs, providing European merchants with multi-currency accounts application, global collection and global payments. LinkieBuy is a cross-border e-commerce service brand of Xingyun Group, one of China's unicorn enterprises. With the resources of Xingyun Group, LinkieBuy is committed to the digital transformation of retailers, providing multi-platform online store construction, global warehousing and logistics solutions, online store management and other full-link e-commerce trade services to promote multi-category merchants quickly enter China market. At present, its business has covered Asia, Australia, and Europe, cumulatively serving hundreds of renowned KA merchants, including global well-known retailers such as Mitsukoshi Isetan and Daimaru Department Store. OuiTrust is the trading brand of well-known cross-border payment service provider EasyEuro and Kitakami Limited, licensed by the United Kingdom and UAB Kitakami Europe. And have recently authorized by French Prudential Supervision and Resolution Authority. OuiTrust specializes in the financial services for SMEs, providing services such as account application, card issuance, global payments, exchange and collection (Alipay/WeChatPay/ UnionPay/Visa/MasterCard). At present, its payment service has covered 130 countries and regions around the world.