Amid the wave of global economic integration, China has emerged as one of the world's largest consumer markets, driven by its vast consumer base and robust purchasing power. As the trend of outbound travel among Chinese residents continues to surge, Chinese consumers are increasingly seeking more convenient, personalized, and high-quality shopping experiences. According to a recent survey by Dao Insights, the trend of Chinese consumers using WeChat Mini Programs for dining abroad is on the rise. In fact, 62% of Chinese consumers prefer using WeChat Mini Programs for seamless overseas shopping experiences, which helps overcome language barriers and provides a more convenient shopping experience. This trend not only reflects the demand for convenience and personalized services among Chinese consumers but also opens the door for global enterprises to access the Chinese market.

As global economic integration accelerates, international enterprises are demonstrating unprecedented enthusiasm and determination to explore the Chinese market, aiming to achieve business growth and brand advancement in this fertile consumer landscape with limitless potential. In 2022, LinkieBuy entered into a strategic partnership with BigC, a leading local chain supermarket in Thailand. With over 1,700 stores across Thailand, BigC is committed to offering consumers high-quality products, excellent service, and competitive prices.

LinkieBuy, a comprehensive service provider under Xingyun Group specializing in cross-border e-commerce, focuses on providing digital services for overseas offline retailers. Leveraging its extensive global logistics network, including more than 170 warehouses totaling 1.3 million square meters of storage space, LinkieBuy offers a full-range integrated solution that includes multi-platform online store setup, cross-border e-commerce logistics and warehousing services, as well as marketing and operational support. This enables overseas merchants to swiftly enter the Chinese market and achieve sales growth.

Leveraging LinkieBuy’s deep expertise and technological prowess in cross-border e-commerce, BigC has successfully customized its official mini program. This initiative allows Chinese consumers to purchase authentic Thai products from BigC without leaving their homes while enjoying unprecedented premium services and unbeatable prices. In 2023, BigC further introduced a store pickup service. This not only provides Chinese consumers with more convenient and high-quality shopping experiences but also enhances consumer trust and affinity towards the BigC brand, thereby solidifying its position in the Chinese market.

The professional development strategy tailored by LinkieBuy for BigC has been a critical driver of its remarkable success in the Chinese market. Through precise market positioning, efficient operational strategies, and robust technical support, BigC has achieved a qualitative leap in sales, with a fivefold increase. The impressive 60% growth rate underscores the market appeal of its products and services. Moreover, an over 40% repurchase rate via overseas QR code scanning upon return to China testifies to strong brand loyalty and consumer satisfaction. These outstanding figures not only signify BigC's successful expansion in the Chinese market but also lay a solid foundation for its future global development.

This collaboration is not only a powerful alliance between two industry leaders but also a prime example of resource integration and complementary advantages in the cross-border e-commerce sector. Leveraging its extensive experience and capabilities in cross-border e-commerce, LinkieBuy has provided BigC with a customized digital solution that bridges geographical boundaries, seamlessly connecting Thai quality products to Chinese consumers. Meanwhile, BigC's participation has enriched LinkieBuy's service ecosystem, enhancing its competitiveness and brand influence in the cross-border e-commerce domain.

Currently, the cross-border e-commerce industry is experiencing a golden period of rapid growth, driven by the increasing demand for overseas products among global consumers. In this context, the strategic partnership between LinkieBuy and Thailand's leading chain supermarket, BigC, has precisely captured the pulse of industry development and aligned with global consumption trends. This collaboration exemplifies the development of the cross-border e-commerce industry and serves as a vivid testament to international enterprises' win-win cooperation amidst globalization and digital transformation. It demonstrates how companies can effectively address market challenges and seize development opportunities through cross-sector integration, resource sharing, and complementary advantages, achieving cross-border market expansion and business growth.

This cooperative model has brought significant economic benefits and brand enhancement to both companies and has injected new vitality into the sustainable development of the entire cross-border e-commerce industry. By meeting diverse consumer needs and promoting innovation within the industry, such collaborations ultimately achieve a win-win situation for all parties involved.