Recently, LinkieBuy officially launched the official mini program mall for Tops, a supermarket chain in Thailand. This initiative marks another significant step since LinkieBuy, under Xingyun Group, entered into a strategic partnership with Central Pattana. It underscores LinkieBuy's commitment to facilitating digital transformation for its partner brands and accelerating market expansion in China through integrated online and offline digital operations.
Central Retail, part of Central Group (Central Pattana), is a leading commercial retail enterprise in Thailand, Vietnam, and Italy. The iconic “Central” brand has a history spanning nearly 80 years in Thailand. Central Retail currently operates 659 shopping malls, 370 supermarkets, 442 convenience stores, and over 380 brand specialty stores. Established in 1996, Tops is a supermarket brand under the group that has consistently stayed ahead of trends and continuously improved to meet consumer needs, offering high-quality experiences and a wide range of premium imported goods.
The collaboration between LinkieBuy and Tops aims to expand sales channels for products within Tops supermarkets by leveraging WeChat Mini Programs as a platform. This integration of online and offline sales paths focuses on three key scenarios: pre-trip purchases, in-trip browsing, and post-trip buying. By creating a hotspot for Tops on Chinese social media platforms, this initiative makes it easier for Chinese consumers who love the Tops brand to purchase supermarket products conveniently, quickly, and efficiently. Tourists can lock in their shopping plans at Tops even before visiting Thailand, ensuring a seamless shopping experience and boosting brand sales.
The official Tops mini program offers a comprehensive selection of products across various categories, including popular Thai snacks, beverages, instant foods, cosmetics, skincare, hair care, and health-related items. This provides a one-stop shopping experience from pre-trip planning to post-trip repurchasing.
LinkieBuy provides customized services for Tops, including the development of a WeChat Mini Program mall, private domain operations, e-commerce agency management, CRM customer management, and offline logistics and supply chain support. This ensures that products from Tops supermarkets can be delivered quickly and conveniently to Chinese consumers. LinkieBuy’s professional operations team meticulously manages every aspect of the process, regularly updating product offerings and promotional activities while providing full lifecycle customer service.
Chinese tourists can now receive discounts and place orders via the WeChat Mini Program before traveling, pay online, and pick up their purchases directly at the store upon arrival. This not only offers discount benefits but also saves time and money by avoiding long queues for shopping and tax refunds. For Tops merchants, advance order processing allows for early payment, inventory preparation, packaging, and shipping, enhancing operational efficiency and customer satisfaction.
Additionally, LinkieBuy integrates private domain community management and membership operations with public domain influencer marketing and advertising on platforms like Xiaohongshu, effectively increasing brand exposure and influence.
Gary Yu, Partner of Xingyun Group and CEO of LinkieBuy, stated, “By recreating real-life customer scenarios and reconstructing them with digital thinking, LinkieBuy’s integrated operation model—pre-trip online coupon reservation and booking, in-trip offline store pickup, and post-trip repurchase direct delivery—perfectly aligns with Central Pattana’s development strategy. The era of one-off travel shopping is over; the future lies in achieving long-termism and lifelong customer value through digital operations.”
As a subsidiary of Xingyun Group, one of China’s top 500 enterprises, LinkieBuy is a leading provider of integrated online and offline digital operations services. It offers a full suite of solutions from SaaS mall setup, payment and system API integration, e-commerce management, brand promotion, marketing, CRM, private domain operations, to offline warehousing, logistics, in-store traffic generation, and membership management, helping retailers enhance operational efficiency and increase transaction volumes.
In today’s competitive retail landscape, where traditional sales channels are saturated and online traffic advantages are diminishing, channel integration and innovation are crucial for success. LinkieBuy’s true value lies in its ability to provide integrated digital operations services, reconfiguring the relationship between people, goods, and places, thereby significantly expanding sales channels, boosting sales, and enhancing brand influence.