Recently, LinkieBuy, under Xingyun Group, officially announced the establishment of a seamless connection between Xiaohongshu (RED) and WeChat Mini Program Malls. This move is specifically designed for merchants operating within the cross-border WeChat ecosystem, aiming to significantly enhance operational efficiency and boost transaction volumes.

According to data from RED's analytics platform, the app boasts over 260 million monthly active users, with 60% engaging in daily searches. A significant 72% of its users are from the post-90s generation, indicating that RED attracts a large number of high-income, aesthetically discerning, and demand-driven consumers primarily from first and second-tier cities. While the WeChat ecosystem's cross-border mini program mall has effectively addressed the question of "where to buy," RED further assists users in deciding "what to buy."

When users search for purchase-related keywords on RED, they encounter numerous relevant posts. In this context, LinkieBuy helps merchants target precise user segments, facilitating sales conversion and efficient traffic acquisition. This approach leverages advertising placement, content seeding, and brand amplification on public platforms like RED, setting the stage for sustained private domain user engagement. The integration of RED with the WeChat cross-border mini program mall marks a transition from independent operations to joint management, enabling integrated private domain growth for brands.

The connectivity between RED and WeChat Mini Program Malls represents a shortcut for merchants to improve operational efficiency. "This initiative by LinkieBuy has enhanced our capabilities in technology research and development, digital marketing, private domain operations, ad optimization, and user insights," said Wang Zhiqiang (TANK), the head of LinkieBuy. "We have optimized the commercial loop of 'inspiration-purchase-sharing,' significantly improving operational efficiency. Depending on customer needs, we can target specific user groups on RED and guide them to make purchases via the WeChat Mini Program Mall, achieving cross-platform joint marketing across various industries." He added, "Integrating public and private domain traffic is a trend; like rivers flowing into the sea, accumulating private domain assets allows merchants to gain greater benefits."

LinkieBuy, a subsidiary of China’s top 500 enterprise Xingyun Group, is a leading provider of integrated online and offline digital operations services. It offers a full suite of solutions, including SaaS mall setup, payment and system API integration, AI empowerment, e-commerce agency management, brand promotion, customer acquisition, CRM management, private domain operations, as well as offline warehousing, logistics, in-store traffic generation, and membership management.

Focusing on the digital transformation of global brands and retailers, LinkieBuy provides comprehensive integrated digital operations for entering the Chinese market. The company has strategically expanded into key international markets such as Japan, Thailand, Southeast Asia, and Europe, partnering with over 100 renowned brands like Japanese brand Yohji Yamamoto, Thai brand BigC, Hong Kong brand Jardine Cycle & Carriage, Australian brand Swisse, and Dutch brand TheNose FUSI, among others. LinkieBuy has successfully enabled integrated private domain growth for numerous brands.

By establishing this public-private domain link between RED and WeChat Mini Program Malls, LinkieBuy will provide more efficient support for global brands to achieve integrated private domain growth and enter the Chinese market.